As Christmas nears, it is time to start thinking about how you will greet your clients. Among the easiest ways to wish people a Merry Christmas is with the use of a card. Whether you have clients around the world, or in your neighborhood, sending an eCard is a great option. Not only does it save you money on postage, it can be a lot more expressive than a standard card is able to be.
If you are unfamiliar with sending eCards, you may not be aware of how many options there are. The video eCards are among the best because of the freedom they offer. Here, you have access to a list of the ten best video cards you can send out in 2020. Once you have broken the seal, these are the only ways you are going to want to send cards.
Use Charitable Personalized Cards
Even better than telling your clients you appreciate them is the ability to do so while helping a good cause. Companies like eCards.hopespring.org.uk make it possible for you to customize your card with a small donation. It will feel good to make the donation and your clients will be impressed you took this step.
Find Professional Card Makers
Some of the biggest names in the business, like American Greetings and Hallmark are in the eCard business as well. They can offer plenty of designs to get you started. You can even find smaller businesses with more unique designs for specialized clients. Simply seek out the right card, personalize it, and send it. This can even be used with email follow up automation.
Make an Animated Greeting Card
If you have a little more time on your hands, you can commission for an animated card to be made. Even simple animation will look fun and provide you with a card that shows you are willing to do more for your clients. Best of all, you can have complete creative freedom in the vision you create.
Singing Christmas Card
If you have employees with a lot of talent, you may consider creating a singing video eCard. Have your group get together, or film them separately, and have them sing a holiday song. Edit the video together with the actual song dubbed over and you are ready to send it along to your clients.
Show off Weird Office Traditions
If your company has some interesting Christmas traditions, you can highlight them in a video eCard. Record your staff engaging in the weird traditions, or have them tell stories about them. This will personalize your staff as well as giving your clients a peek as to what goes on inside your office.
Highlight Your Office Teamwork
Show your clients you have a team capable of handling anything. Take the time to put together a sign broken up into pieces and have your employees all hold a piece of the large sign. When the time is right have them flip their card to form the sign. Film this and you are ready to send out a fun video eCard to show off your teamwork.
Show the Highlights of the Year
Since Christmas occurs at the end of the year, it is a great time to take a look at the year in review. You can show off not only where you have made improvements throughout the year, but touch on where you think you will be going in the year to come. Make sure to highlight both your employees as well as your clients throughout the video eCard.
Thank Your Clients Directly
One of the simplest ways to send out a video eCard is to simply set up a camera and speak directly to your clients. Either do this yourself or ask one of the team to speak on your behalf. By speaking directly to your clients, you have the chance to have a humanized approach to the holidays and your relationship with your clients.
Preparing the Office for the Holidays
If you have an office you like to decorate for Christmas, set aside a day for your staff to decorate. Set up a camera to record the process. Once they are done decorating the office for Christmas, have them all gather together in front of the camera to wish your clients a Merry Christmas. Set the video to play the decorating section in fast motion, slowing down just in time to wish everyone happy holidays.
Create a Loop Video Card
If you would like to keep it simple, you can send out a semi-static video eCard. This can be something as simple as a blazing fire with a Christmas tree next to it. Start the video with a little bit of motion in which you say Merry Christmas to everyone. After this has cleared you can focus on the fire or a small object in the foreground that represents your company.
These are just a few of the great suggestions for creating a video eCard. You will find no shortage of companies offering help with eCard creation. The process itself can be a lot of fun once you get a hang of it. Just don’t get overwhelmed with making a decision and completing the card. Start early to allow yourself plenty of time to get the perfect look. Once you have found what you believe to be the right balance do not make any alterations. The more you try to tweak it to “get it just right” the less satisfied you are likely to be with the results.
As you can see, video eCards are a great alternative to the traditional paper cards. Have some fun experimenting with these to find the perfect look you want to represent your company. As you become more accustomed to the different formats, you are going to be more willing to try even more. Now go and have some fun wishing the most important people to your company Happy Holidays!
Michael Habiger is a content marketing specialist with over 6 years of experience, currently head of the marketing department at FollowUpFred. He is a marketing nerd and front-fighter for big data and automation.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here