Welcome to the autumn edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article.  Without much ado, here are some of the most exciting and informative articles I came across during the month of September 2018.


“How to Increase Sales Using Social Media” by Lisa Austin on myecomclub.

5 Tips to Increase Sales Using Social Media:

  1. Post Often
  2. Use Images
  3. Learn to Pin
  4. Photograph People
  5. Make a Video



Google: The Source Alone Of The Link Doesn’t Make The Link Bad” by Barry Schwartz on SE Round Table.



Ranking the 6 Most Accurate Keyword Difficulty Tools” by Jeff Baker on Moz blog.

Here are the tools:

Jeff used the following tests to rank them:

Test 1: The Pearson Correlation Coefficient

Test 2: Adjusted Pearson Correlation Coefficient

Test 3: Resampling



11 Ways to Make a Living on Social Media Without Selling a Single Product” by Neil Patel on Quick Sprout blog.

  1. Pick a platform
  2. Join a network for influencers
  3. Boost your engagement rates
  4. Give away free stuff
  5. Use multiple hashtags
  6. Partner with a mobile app
  7. Find your niche
  8. Know your worth
  9. Post high-quality photos
  10. Fully disclose your relationships with brands
  11. Promote your services



6 Tips to Get the Most Out of Your Social Media Audience Research” by Sergey Grybniak on Search Engine Journal.

  1. Identify Your Buyer Persona
  2. Research How Users Interact with Brands
  3. Determine Your Social Media Audience Size
  4. Survey Your Customers
  5. Research Your Audience Using Messengers
  6. Connect with Your Customers



SEO for Your Blog: Starter Guide [+ Actionable PDF Checklist]” by Inessa Bokhan on Link Assistant blog.

  • Fix technical issues and improve load speed
  • Brainstorm ideas, set goals, and research keywords
  • Create and optimize your post
  • Plan outreach and link building



5 of the Best Social Listening Tools in 2018” by Anna Bredava on business2community blog.

  1. Awario
  2. Brand24
  3. Mention
  4. Talkwalker
  5. Brandwatch



Everything You Need to Repurpose Content Visually [Free Ebook + Templates]” by Midori Nediger on venngage blog.

You can repurpose content by:

  • Repurposing a blog post into an infographic
  • Repurposing a report into a presentation slide deck
  • Repurposing a presentation slide deck into a print brochure
  • Repurposing a blog post into an Ebook (like this one!)
  • Repurposing an infographic into a social media image
  • Repurposing a social media image into a header for an email newsletter



The 6 Biggest Email Marketing Myths BUSTED” by Nicolas Lekkas on growthrocks.

Myth#1: Email Marketing is Dying

Myth#2: Only desk job workers and/ or old people read their emails

Myth#3: You should avoid spam words like the devil

Myth#4: A short headline is a good headline

Myth#5: Tuesdays 1 pm or Thursdays 3 pm is the best time to send an email

Myth#6: You are sending too many emails




Technical SEO Checklist: 9 Steps to a Technically Perfect Site in 2018” by Masha Maksimava on link-assistant blog.

  1. Review your sitemap.
  2. Check indexing.
  3. Make sure all important resources are crawlable.
  4. Amplify crawl budget.
  5. Audit internal links.
  6. Check on your HTTPS content.
  7. Test and improve page speed.
  8. Get mobile friendlier.
  9. Ask search engines to re-crawl your site.



Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here