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Online Dating

Online Dating

This post is about Search Engine Optimisation (SEO) with particular focus on how it can be applied to a dating site, both regular dating sites and adult dating sites. It deals with the basics, an intermediate to advance SEO practitioner will not find much information he/she does not already know, however there are some dating site specific SEO resources you may find useful at the end of this article.
If you are completely new to SEO and looking for ways to improve your site popularity in search engines, you will find loads of useful information to get your site ranking well. The article will attempt to define search engine optimisation the way the author understands it and then discuss the two main parts to SEO, the conclusion gives tips on how to carry our basic optimisation on both regular and adult dating sites.

To begin from the beginning, perhaps we should attempt to define what SEO is in the hope that the definition will point us to where we need to be.
SEO, or to call it its full name, Search Engine Optimisation is the name given to a process whereby the components of a website such as the graphics, the textual contents including how site layout is optimised to ensure Search Engines crawls and ranks the site highly for topic the site is about.

On-Page and Off-Page Factors
The two main things you need to do to get your dating site ranking well can be divided into  On-Page and Off-Page factors. On-Page (probably best called On-Site as it has to be applied to all pages on the entire sites). On-Page factors will be examined first.

On Page Dating Site SEO Factors
Page title optimisation
Title tags of your page is the first thing visitors see both when they visit your site and when the see a listing of your site in search engines,  its is very important that a lot of thoughts is put into your title tags.

Title tags (along with description and keywords tags is know as meta tags) needs to contain the most important contents of your page and your business page for example if your site is called Ozami Dating and the page the you are writing the title tag for is about how to find love, you title tag should look something like this:   Title: How to find love online – Ozami Dating

Description tags – In the meta tags, Title tag is followed by description. This should expand on the title tag for example you description could be something like this:
Description: Ozami Dating shows you how to find love online by introducing you to our super duper online dating questionnaire.

Keywords – This is the 3rd most important elements in the title tags, some SEO argue that it is obsolete, other argues that some search engines still use keywords. It certainly won’t do any harm to include keywords in your meta tags. Example of what keywords could look like follows:

Keywords: how to find love, online dating, ozami dating, search for love.
……………To be continued in part 2—————

Resources you may find useful when doing SEO for dating site
*  Dating webmaster forum
*  Google webmaster tools
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