Welcome to the autumn edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article.  Without much ado, here are some of the most exciting and informative articles I came across during the month of October 2017.


Storytelling in Business: The Definitive Guide” by Camilla Hallstrom on influencewithcontent. Very nice content by Camila. The article itself divided into the 7 chapters:

  • Chapter 1: what is business storytelling?
  • Chapter 2: what you need to know about great business storytelling
  • Chapter 3: business message: the secret to a memorable story that sticks
  • Chapter 4: use persuasive storytelling to hook customers to your business story
  • Chapter 5: 12 common mistakes – and the irresistible business storytelling techniques to use instead
  • Chapter 6: the secrets of great storytellers in business (from pixar to ted)
  • Chapter 7: how successful businesses use storytelling [business storytelling examples]


New Findings Show Google Organic Clicks Shifting to Paid” by Brian Wood on Moz blog. Year after year organic search gets less and less clicks from Google’s first page. Compared to 2015 the total share of organic clicks on page one for e-commerce related queries has dropped 25% on desktop and 55% on mobile.

This is why it is happening according to the author:

  • Ads serving on more queries
  • More ads per query
  • Larger ads, with more space given to each ad
  • Google Shopping (which show up on more queries, list more products per query, and take up more space)
  • Subtler ad labeling, making it less obvious that an ad is an ad


Every Advanced Google Search Operator & Command You Need to Know” by Brian Harnish on Search Engine Journal. There are many useful commands here and to be honest some of them were completely new for me. I will list only few of them here and you can find them all in the original article by Brian:

  • Cache: cache:websitename.com
  • Intext: Example use: word one intext: other term
  • Allintitle: Example use: allintitle:how to write content for seo
  • InURL: Example use: inurl:drawing portraits


Google: Grammar Does Not Impact SEO & Search Rankings” by Barry Schwartz on SE Round Table. John Mueller from Google said that you don’t need to worry of the site rankings because of poor grammar.

Does grammar affect SEO?

Not really.

So it is more a matter of how it is received from a user point of view. If you are a banking web site and you have terrible English on it, then I assume users will lose trust in your web site. But for other things, it is the way the web just comes. Espesially user generated content, you can’t fix their grammar, you probably could but it is impractical.

I don’t know if any of our algorithms specifically look for the grammar and say this web site uses English in a bad way, we will demote it. I don’t know. It is possible but it feels really kind of niche. We can find better ways of finding lower quality content than just checking the grammar. Because something like grammar is really hard to do across the internet, where there is so many different languages and so many variations of languages. We can’t possibly check Swiss German websites for grammar.


Does Posting with 3rd Party Apps Impact Facebook Reach?” by  Scott Ayres on agorapulse blog. The author surveyed a readers of his blog and the response was:

80.2% said YES

19.8% said NO

And from those 80.2% more than 93% said that it impacts negatively.


Roundup – 112 Experts Share their First Online Income” by Praveen Verma on amplify blog. It is quite interesting to read about people’s first online income. Most of the responses were from influencers who appeared online long time ago and some of them used sources which a bit outdated nowadays. For example running directory submission sites. In the old days of SEO it was very profitable business.


1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?” by Tracey Wallace on bigcommerce blog. According to this research 88% of all surveyed companies expect to grow sales more than 25%.


SEO for WordPress: Quick Start Guide” by Yauhen Khutarniuk on Link Assistant blog. SEO for WordPress is not different but using this CMS you can get your site ranking higher using special plugins.

This post is divided into the following chapters:

  • Introduction
  • Pretty URLs
  • txt
  • XML sitemap
  • Site speed
  • Broken links
  • Schema Markup
  • AMP Pages
  • Free themes
  • Site structure
  • Pagination and crawling
  • Comments
  • Duplicate content
  • Content and WebSite Auditor


What Content Marketers Should Know About Links” by Robert Katai on his blog.

  • Why are links important?
  • Why are links important for Google?
  • What content marketers should know about links?
  • Earned media
  • Paid media
  • Owned media
  • What are the most common types of links?
  • Inbound links (earned media + paid media)
  • Outbound links and internal links (owned media)
  • The attributes of the links


3 Key Advantages of Using E-Commerce Chatbots (+ Platforms to Build Them!)” by Sam Hurley on digitalcurrent blog.

  • Advantage #1: Surging Sales and Reduced Costs
  • Advantage #2: Hyper-Personalization
  • Advantage #3: Enhanced Brand Image


Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.



Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here