It is the middle of the spring season and I have compiled my monthly roundup of the best articles in the SEO and internet marketing niche for the month of March2016.
“How to Rank a Brand New Website: 8 Effective SEO tips” by Rintu Biswas on Just Creative blog. Here is the list from Rintu:
- Ensure your site is super-fast.
- Regularly update your blog with relevant content.
- Your website must be mobile friendly.
- Target low competitive Keywords.
- Optimize website with keywords.
- Build only quality backlinks.
- Be active on social media.
- Follow Google’s guidelines.
“The No-Nonsense Guide to Getting More Twitter Followers” by Josue Valles on Social Quant. There are many high quality posts found here with advice on how to get more Twitter followers. Thirty-eight proven experts shared their tips:
1) Content is Key
2) Be Human – Engage Your Community
3) Spend Some Time Following Relevant People Every Day
4) Use Visual Content
5) Use Paid Methods to Boost Your Reach
6) Use the Right Hashtags (But not too many)
7) Tweet More Often (But do it this way)
8) Be Relevant Outside Twitter
“[Infographic] 50 Features Every Small Business Website Must Have” by Piyush Mangukiya on 99medialab. In this infographic, you will find very basic features such as domain name, logo, tagline, call to action buttons, top navigation, etc to mobile responsibility, SEO friendly, security, cross browser compatible, speed & fast loading, etc.
Also, in the original post, you can read the description below each feature regarding the importance of having it on your website.
“10 Competitor Analysis Tips for Social Media and Search Traffic” by Tamas Torok on momentum blog. Very good and quite detailed post from Tamas. Here you can find some very useful tips that can help to perform competitor analysis.
The author tells that you should perform an analysis regarding their presence in search engines, in social networks, and in paid advertising. The reason for this is that if you know what keywords bring them money; you can overtake them and start making money yourself.
“19 Link Building / Outreach Strategies that WORK” by Ryan Stewart on Webris blog. Don’t forget that link building is still one of the most important ranking factors in Google. Some methods that were quite effective in the past are not working anymore although there are some new methods that are most useful. Following are some of them according to Ryan:
- Link Roundups
- Resource Pages
- Broken Link Building
- Guest Posting
- Sponsored Posts
- Regaining Lost Links (Link Reclamation)
- Claiming Unlinked Mentions
- The Synonym Method
- Blog Commenting
- Forum Commenting
- Landing Press Links
- Local Blogger Outreach
- Video Links
- Directory Links
- Professional Organizations
- Conference and Event Links
- Pitching Infographics
- Skyscraper Method
- Straight Blogger Outreach
- Recommended Tools
“Google Testing Images In Search Results Snippets” by Barry Schwartz on Seroundtable blog. On Twitter, there appeared some examples of snippets with images. It is not possible to replicate it there are no images any longer for those queries, but here are the screenshots of the examples:
Does it mean that in future images will be part of snippets again?
“Do you have to come first in search anymore?” by Christopher Ratcliff on Search Engine Watch. Following is a picture of last year’s study which shows that 31.24% of all organic clicks go to the first listing.
But does this really matters today? Christopher states that rich media really changes this because, if you have a nice attractive snippet with rich media lower in SERP, quite often you can gainmany more clicks compared to your competitors who are higher than you.
This study has shown that results featuring rich media are achieving higher click-throughs than results featured above them.
“How This Fitness Site Got 1,892 Hyper Targeted Subscribers With Facebook Ads That Cost (Less Than) Nothing” by Devesh Khanal on growandconvert blog. In this article, the author relates to you how Erika from http://erikavolkfitness.com/ added almost 1,900 subscribers and got almost 12,000 unique visitors in just one month with a Facebook ad campaign.
She started with a very low budget of just $20/day and her page did not have big trust. In fact, she had just 551 likes.
Her plan was very simple:
- Well written FB ad,
- Landing page to collect leads
- The email funnel
- Paid offers to recover ad cost
“3 proven strategies to discover EXACTLY what your customers want” by Jen Havice on Sumome blog. Not many people are listening to their customers. Do you know why? Here is a good graphic which shows how often subscribers receive irrelevant emails:
Every day 49% of subscribers receive irrelevant emails. It means that you can’t get any leads from such email campaign.
Market research is very difficult but, at the same time, a very effective strategy to improve your email campaign performance. You should understand people’s motivations and needs, their biggest pain points, their hesitations.
Here is how you can get better market understanding:
- Dig into online reviews
- Review a few forums
- Read interviews and complaints
“How to Promote Your Website in 2016 — 70 Articles to Take You From Zero to 140,000 Monthly Visits in 12 Months” by Michael Karp on copytactics blog. I like these kinds of posts. If the author did wrote a truly informative post, then you can find a lot of useful material regarding your niche. You don’t need to browse different forums or social networks. You can get just as much useful information from one page.
If you were to ask me what the difficulty is in generating such a post, my answer would be that for each article Michael added author name, author picture and the main “Why this article is a beast”. So you can get an understanding about what this article without visiting the original website.
There you have, in my opinion, the best posts for the month of March 2016! I hope you enjoyed them, too! Please share your comments below or contact me via this form or via my Twitter account.