Welcome to the summer edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of June 2018.
“Upcoming Google Speed Update Will Look More Closely At Page Speed Variations” by Barry Schwartz on SE Round Table. Current Google page speed algorithm punish only super slow sites. The upcoming updated will be more differentiated.
At the moment we differentiate between kind of reasonably okay fast and really really slow. So something that takes like multiple minutes to actually load a page. That’s something we would say it’s probably pretty slow compared to the rest of the sites.
With the change to mobile speed, we’ll look at that a little bit more differentiated. But we use a number of factors with regards to speed there including some factors that we see from Chrome, where we see what what users are actually seeing.
So just by blocking specific scripts to try to make the page look faster for Googlebot probably won’t necessarily change anything with regards to how we see the speed for your site.
Instead I try to see if there are ways to speed up the site in general or for both users for Google.
For example if we look at the site speed of Do the Mambo we will see the following information:
- 80/100 for desktop
- 68/100 for mobile
It means that it is better to improve mobile experience to not lose rankings in Google mobile.
“How to Increase Conversions by Avoiding These 7 Navigation Mistakes” by Neil Patel on Quick Sprout.
- Labels and headlines that don’t drive conversions
- Using a non-standardized layout
- Conflicting CTAs
- Too much clutter
- Not accounting for scrolling
- Complicated checkout process
- Forgetting about mobile users
“5 Things Every SEO Strategy Needs” by Pratik Dholakiya on Search Engine Journal.
- A Mind Map
- A Visual Representation
- An Understanding of the Company
- An Understanding of the Audience
- Precise Goals
“SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages [New Research]” by Henry Foster on growthramp blog.
- 62% of respondents price their services between $76 and $150 an hour. 75.6% charge less than $150 per hour. The majority of contractors may be underpricing themselves. Marie Haynes will share why she believes someone good at SEO should charge at least $150 per hour.
- 6% of respondents indicated that they charge between $1,000-2,000/month. About a third (30.6%) charge less than $1,000/month. But nearly a quarter (23%) surveyed charge $4,000/month or more.
- Pricing is challenging to master. 81% of respondents change their rates based on the service they offer.
- It may surprise you that of those we surveyed, 6% of respondents are traditional marketing agencies and 11% are web design or development firms. Yes, even traditional marketing agencies are in the SEO and digital game.
- The top three most popular services offered are on-page SEO (82%), keyword research (81.2%), and content creation (76.8%), yet only 2% identify themselves as part of a content agency.
- Only 34.4% of SEO contractors and agencies offer infographic or visual design services. Perhaps infographics are a dying trend. Or maybe this is an untapped opportunity.
“The Step-By-Step Process For Link Building in 2018 (Hint: It’s All About Relationships)” by Mark Lindquist on mailshake blog. This is very detailed post and it consists the following chapters;
- Step 1: Research
- Step 2: Pre-Outreach
- Step 3: Publish and post-publish next steps
“Five Free Must-Have SEO Extensions for Chrome” by Gennaro Cuofano on fourweekmba blog.
Here are the extensions:
- OpenLink Structured Data Sniffer Chrome Extension
- Wappalyzer Chrome Extension
- Keywords Everywhere Chrome Extension
- SimilarWeb Chrome Extension
- Alexa Traffic Rank Chrome Extension
“How to do YouTube SEO in 2018” by Alexandra Pautaran on link-assistant blog. YouTube SEO is like general SEO and it is not very easy. In this post Alexandra is showing the most important things:
- Keyword research
- Video Metadata
- YouTube Analytics
- Consistency
- Watch time optimization
- Interaction encouraging
- Promoting via social media
“Welcome Email Subject Line Best Practices – 15+ Examples Included” by Roland Pokornyik on chamaileon blog.
- Define your goal before designing your welcome email.
- Define what action should the recipients take?
- Define how long the subject line for welcome emails should be?
- Use the 4U model to write compelling welcome email subject lines.
- Try personalization in your welcome email subject lines
- Use emojis in subject lines with care
- Avoid Spam filters
“9 Ways to Promote Your Amazon Listings and Sell More Products” by Michael Ugino on sellbrite blog.
- Optimize Your Listings with SEO
- Buy Sponsored Product Ads
- Share Listings on Social Media
- Run Competitor Analysis
- Partner With Influencers
- Maintain Strong Product Ratings
- Maintain Strong Shipping Performance
- Monitor Your Seller Rating
- Launch a Lightning Deal
“Ecommerce SEO: How To Increase Traffic To Your Store” by Matthew Woodward on his blog. As we know ecommerce SEO is very easy. The competition is very big. From this article you will find how to do ecommerce SEO effectively.
- Why SEO Is Critical For Ecommerce Success
- The Right Way To Do An Ecommerce SEO Audit
- The Four Things Ecommerce SEO Keywords Must Have
- Creating The Perfect SEO Foundation For Your Ecommerce Store
- How to Add Content that Converts to Your Product Pages
- Link Building For Ecommerce Stores
- Local SEO Strategies You Should Be Using
- 3x Incredible Ecommerce SEO Case Studies
- BONUS! The 7 Day Ecommerce Strategy
Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.