Welcome to the winter edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article.  Without much ado, here are some of the most exciting and informative articles I came across during the month of January 2019.

 

 

How to make the perfect page for mobile devices in 2019” by Kenneth Wernst Christensen on novicell blog.

In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year (Statista, 2018)

  • Build a targeted front page
  • Rotating banners
  • Structure your content
  • Length of content
  • Easy and simple web page footer

 

 

Google: Too Many Repeated Internal Links Doesn’t Hurt” by Barry Schwartz on SE Round Table.

The question was: “are repeated internal links detrimental to the google ranking position of a website? Does google ignore them or does google give minus points for every repeated internal link?”

 

John responded “No, feel free to link naturally within your site!”

https://twitter.com/AugenzentrumLux/status/1080976248548085760

 

On-Page SEO for 2019 – Whiteboard Friday” by Britney Muller on Moz blog.

https://twitter.com/Kammie_Jenkins/status/1060241675891617797

  • Crawler/bot-accessible
  • User experience
  • Content and value

 

 

11 Tips and Tricks to Improve Your YouTube Content in 2019” by Neil Patel on Quick Sprout blog.

  1. Share links that start playback at a specific time
  2. Add a transcript
  3. Create a GIF with any YouTube URL
  4. Organize your videos with playlists
  5. Create a custom URL
  6. Add an actionable end screen
  7. Use enhancements to edit videos
  8. Broadcast live streams
  9. Upload 360-degree videos
  10. Use Google Trends to find popular search terms
  11. Run ads on YouTube

 

 

13 Important SEO KPIs You Need to Know” by James Brockbank on Search Engine Journal.

  1. Links
  2. Rankings / Position
  3. Organic Search Traffic (Including Google vs. Bing Traffic)
  4. Organic Clicks / Impressions / CTR
  5. Organic Conversion Rate
  6. Mobile Rankings
  7. Mobile Search Traffic
  8. Accelerated Mobile Pages
  9. Page Speed
  10. Crawl Errors
  11. Pages Indexed / Index Status
  12. Duplicate Titles / Descriptions
  13. Dwell Time

 

11 Tactics to Increase Ecommerce Conversion Rates” by Anthony Capetola on wisepops blog.

  1. Appeal to Consumer Psychology
  2. Deliver Valuable Content
  3. Engage Visitors Via Popups and Overlays
  4. Create High-Quality Product Pages
  5. Use Strategic Pricing
  6. Showcase Social Proof
  7. Streamline Your Checkout Process
  8. Offer Multiple Payment and Delivery Options
  9. Re-Engage Cart Abandoners
  10. Provide In-Depth Customer Support
  11. Ensure Your Customers’ Data is Secure

 

 

5 Reasons Why SEO Is Crucial for Any Business in 2019” by Aleksandra Pautaran on link-assistant blog.

  1. SEO lets you be where your customers are
  2. SEO is a lot more cost-effective than PPC
  3. SEO helps you build your brand
  4. SEO influences almost every aspect of your business
  5. SEO improves your website

 

 

Top 24 Chrome Extensions for Salespeople” by Ilya Azovtsev on docsify blog. All extensions are grouped as:

  • The Best Chrome Extensions for Gmail:
  • Top Chrome Extensions for Sales Prospecting
  • Chrome Extensions for Research and Analytics
  • Google Chrome Extensions for Collaboration
  • Google Chrome Extensions for Productivity

 

 

10 Elements of Your Mobile Checkout That Need Improvement” by Pawel Ogonowski on growcode blog.

  1. Making crucial elements difficult to tap
  2. Your header takes up too much real estate
  3. Clunky mobile checkout forms
  4. Progress bar isn’t visible during checkout
  5. Excruciatingly slow checkout
  6. Making guest checkout difficult
  7. Not accounting for cross-device checkout
  8. Unfocused checkout CTA
  9. Correcting mistakes is tedious
  10. Lacking trust signals through the shopping and checkout

 

 

31 Product Launch Announcement Email Examples (+44 Subject lines)” by Mor Mester on automizy blog.

  1. Trigger your users’ curiosity with teaser email – Send it 10 days before the launch
  2. Announce your new release with a product email – Send it 5 days before the product launch
  3. Launch the product – Announce it via email on the product launch date

 

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.

 

 

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here