Welcome to the New Year edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article.  Without much ado, here are some of the most exciting and informative articles I came across during the month of January 2018.

 

New Google Search Console Is Rolling Out With 16 Months Of Data” by Barry Schwartz on SE Round Table. Over the next few weeks a new Google search console will be available to all webmasters.

Google is adding more features to it: index coverage report, amp status report, job status report, etc.

 

9 Predictions for SEO in 2018” by Rand Fishkin on Moz blog.

#1: The total number of organic clicks Google refers will drop by ~5% by the end of the year

#2: Twitter and LinkedIn will both take active steps to reduce the amount of traffic they refer out to other sites

#3: One or more major SEO software providers will shutter as a result of increased pressure from Google and heavy competition

#4: Alexa will start to take market share away from Google, especially via devices with screens like the Echo Show

#5: One of the non-Google tech giants will start on a more serious competitor to YouTube

#6: Facebook Audience Network (that lets publishers run FB ads on their own sites) will get the investment it needs and become a serious website adtech player

#7: Mobile apps will fade as the default for how brands, organizations, and startups of all sizes invest in the mobile web; PWAs and mobile-first websites will largely take their place

#8: WordPress will continue its dominance over all other CMS’, growing its use from ~25% to 35%+ of the top few million sites on the web

#9: The United States will start to feel the pain of net neutrality’s end with worse Internet connectivity, more limitations, and a less free-and-open web

 

The Top 9 Marketing Trends to Look for in 2018” by Neil Patel on Quick Sprout.

  1. Live video streaming
  2. Artificial intelligence (AI)
  3. Micro influencers
  4. Content marketing
  5. Generation Z
  6. Consumer personalization
  7. Privacy protection is more important than ever
  8. LinkedIn will continue to lead the way for B2B marketers
  9. Interactivity

 

The 5 Most Effective SEO Tactics Right Now” by Lee Wilson on Search Engine Journal.

Here are the tactics:

Tactic 1: “Near Me” and “Close by” – It’s Time to Get Even More Local

Tactic 2: Solving Problems Higher in the Website Hierarchy

Tactic 3: Expanding, Not Shrinking, When Redressing Issues

Tactic 4: Improving the User Experience

Tactic 5: Start Thinking About Topics, Not Key Terms

 

5 Killer Marketing Newsletters That You Need to Subscribe to” by Sandra Chung on Mention blog. Here are the newsletters:

  • The Mention Memo
  • Later
  • Intercom
  • Buffer Community
  • The Hustle

 

Google Speed Update: Google Algorithm Designed To Downgrade Slow Mobile Pages” by Barry Schwartz on SE Round Table. Google officially announced that a new ranking factor appeared in their search algorithm – site load speed. The update designed specifically to downgrade the search rankings for very slow mobile pages.

https://twitter.com/JohnMu/status/953718639219363841

 

The 10 Google Analytics Metrics Everyone Else is Tracking [Original Data]” by John Bonini on Databox blog. Google Analytics is the most well known web analytic tool which is free. Here are the 10 metrics according to John:

  • Users (6,071 Datablocks used)
  • Bounce Rate (4,491 Datablocks used)
  • Sessions (4,279 Datablocks used)
  • Average Session Duration (4,037 Datablocks used)
  • Percentage of New Sessions (3,674 Datablocks used)
  • Sessions by channel (3,051 Datablocks used)
  • Pages per session (2,926 Datablocks used)
  • Goal completions (2,784 Datablocks used)
  • Goal Conversion (2,708 Datablocks used)
  • Pageviews (2,554 Datablocks used)

To find what is datablock go to the original article.

 

12 Brand Personality Types To Consider For Revved-Up Retention” by Sam Hurley on Post Funnel blog.

  • Type #1: The Lover
  • Type #2: The Explorer
  • Type #3: The Sage
  • Type #4: The Jester
  • Type #5: The Ruler
  • Type #6: The Magician
  • Type #7: The Caregiver
  • Type #8: The Innocent
  • Type #9: The Everyman
  • Type #10: The Hero
  • Type #11: The Creator
  • Type #12: The Outlaw

 

Advanced Guide: How to Improve Your Local SEO Ranking Through Citation Building” by Bill Acholla on billacholla. Local SEO is not easy but if you are on the first positions for some important local keywords, you can expect a good traffic for your site:

  1. Build a strong brand locally
  2. Manage your location data like a competitive asset
  3. Fix NAP consistency with citations
  4. Focus on quality sites and getting customer reviews
  5. Recognize what you do in your local community
  6. Keep track of your URL and log-in credentials
  7. Make sure your URL are indexed by Google
  8. Create GREAT content that can be cited
  9. After every 6 months, update your local landing page
  10. Have multiple branches in the same state or city

 

5 Content Marketing Power Laws” by Jimmy Daly on animalz blog. Here are the laws:

  1. Content that lives alone, dies alone.
  2. Compounding growth is the only growth.
  3. Write to pay the bills.
  4. Nail the writing/promotion ratio.
  5. Goodwill goes a long way.

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here