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December / January - best time to find love online


December / January – best time to find love online

There is almost no need to introduce online dating any more, its now more or less mainstream. Stats claim that these days, about one in five relationships in the UK starts with singles meeting on a dating website.

I have been doing some SEO work for a dating website, this sort of got me interested in the industry. Online dating and singles event such as speed dating and singles parties are said to be worth almost 4 Billion Pounds a year to the UK economy.

Taking a closer look at the dating industry. It seems the industry that takes care of our affairs of the heart is not too dissimilar to the retail industry in terms of the time of the year they are at their busiest.
With the retail industry, Christmas and New Year period is the time most of them are said to make 70% or more of their annual revenue. The online dating industry is not too different. The period between late December and early January is the time dating websites record most sign up to their services.

Some of the factors said to drive singles to seeking love online in December and January include the need to spend the festive period with someone special and the loneliness that the long bank holidays and long weekends during this period can bring.

Apparently, January 2nd 2013 was the busiest day ever for online dating sites in UK. One of the reasons January 2nd of last year created that record could be the harsh winter. Given the fact that we had loads of floods and other stuff that kept people indoors this year, lets see if January 2nd of 2014 will match or break the record set for online dating sign up last year.