Select Page
SERPs authorship photo

SERPs authorship photo

One of the features bloggers are just getting to know and enjoy in Google SERPs, the picture of the author, displayed as part of listing on SERPs, just next to excerpts from the article, known as the authorship, will be discontinued in the next few days.

Google+ view counts will also be a casualty of the new changes, which is being made by Google to improve how results looks across devices, according to a post by Google’s John Mueller, who blogged about the changes on his G+ page.

We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)

Many webmasters, especially those who have invested a lot of time and efforts in ensuring their Google Authorship profile is quite prominent are very disappointed.

John Mueller’s post however indicated that Google has tested the changes extensively and it does not in any way reduce the number of view or click through a page gets as a result of the changes.