Digital marketing has been the talk of business for quite some time now, so it’s no wonder we have new trends you need to follow every year. Those who fail to get with the new program risk experiencing a decrease in success in their business. Digital marketing may seem complicated, and some don’t even understand why it’s so important, but it is the basis of what makes the internet great. Without it, and without these trends, the web would be cluttered with useless information and you’d have to look for ages to find high-quality content.

1. Good content isn’t going anywhere

There’s been talk about quality content quite sometime now, and this trend isn’t going anywhere. As search engines become more sophisticated, and the users more demanding, now it’s more important than ever to pay attention to the quality of your content. It seems that regardless of the year, content marketing is here to stay as a crucial part of digital marketing.

Of course, there is a difference between content today and content before. Today, it’s most important to keep your audience in mind. Unlike before when it was enough just to have good articles put up, today they have to be specifically targeted at someone. This helps you stay relevant and increases your business, as you’re marketing to the right people.

So, it’s obvious that good content cant’ come to be without having a target audience. Your first step on the journey is, therefore, figuring out who you’re marketing to. Your next step will be to listen to and understand your audience so that you can meet their needs. Small businesses which have good communication with their audience are much more likely to increase sales. The testimony to this good communication will be the quality and relatable content you post.

2. You can’t go without videos

Up to now, it may have been acceptable to run a business without video content, but not anymore. Videos are a great way to keep your audience up to date with your business, as well as to spur their engagement. You can come up with different types of videos depending on what kind of business you’re in.

If you’re selling a product, you can always create how-to videos which are very popular on YouTube. They allow your fanbase to familiarize themselves with the product and see exactly how it works. This lowers the chances of malfunction due to improper use and makes you seem more professional.

Those that offer various services can always come up with ways to advertise their business for videos. For instance, if you run a catering or bakery business, you can create various videos showing your audience how to create simple yet gorgeous meals at home. As well as that, this is a great way to show off your skills, get people hungry, and fill new orders once they start ordering.

If you run a general business, there is the possibility of coming up with a video series. It can be funny sketches or anything related to the message you’re trying to convey to your audience. Whatever you decide, videos will help you much more than just blog posts because it will be easier for the audience to picture what you’re talking about and see why they need it.

3. Focusing on graphic design

Having good graphic design has become a major trend in the past year. People have realized that graphic design is part of user experience, so they do everything in their power to optimize their websites. Your site could be packed with useful info, but if it’s not organized efficiently and aesthetically, you’ll just end up increasing your bounce rate.

To convert visitors into customers and compel them to stay, you’ll need to get creative when it comes to website design. Nothing is off limits. This means that you can categorize your content, make your website display information when a person tries to scroll, or create a separate eloquent page for each topic you want to cover. If you’re out of ideas, you can even consult or hire a professional web design Sydney agency. After all, sometimes you just need a fresh way of looking at things and the ideas come spiraling. 

What you need to realize is that users look to you for information and guidance. This gives you the perfect opportunity to establish yourself as an expert in your field. What better way to do that than by providing quality information at the click of a mouse?

4. Instagram it

When it comes to marketing, Instagram may just be the new Facebook. It’s very easy to reach your target audience and connect with them, as well as to post relatable content. Put in other words, Instagram is where the people are and so it should be where you are.

Your first step when joining Instagram is to optimize your profile. Make sure people know what you’re about and be concise but friendly in your bio. As well as that, don’t forget to add a relevant picture. Your brand name should be clearly visible, too.

Next, it’s time to get your name out there. This means that you’ll have to come up with different ways to advertise yourself on Instagram. You can use both organic and paid methods, nothing is off limits. Some people even choose to partner up with influencers so as to gain followers more quickly. After all, it’s much easier to tap into an existing mass of people than to create your own.

Instagram is a great way to show your audience that you’re up to date with the times and that you’re easy to reach. As well as that, having a social media account increases your chances of showing up in the search query. When your product or service is googled, your official website may not be at the top of the search query but your Instagram profile might be. The more ways people have to reach you, the more business you’re getting.

Conclusion

As you can see, the current trends you need to look out for are pretty straight forward. Small businesses need all the help they can get if they want to continue growing steadily, and if used right, digital marketing can be your biggest asset. There are always people who know more than you, so don’t be afraid to reach out to them if you ever feel lost for your next step. Soon enough, you’ll be at the top of your digital marketing game and reaping the benefits.

About Nick Brown