Marketing services aren’t cheap; they never have been, otherwise, every company in the world would have an amazing brand the public loves. No, marketing is expensive, time-consuming, and it requires a crack-team of professionals with a deep understanding of your brand to build a strategy that will get you results. And that’s exactly why every 21st-century company with goals and aspirations outsources the task to a professional agency.
The digital realm is no different, as digital marketing has taken the old advertising concepts and made them ten times more complicated with content marketing, e-mail marketing, targeting and retargeting, social media management, SEO, and everything in between. Now, while all of this might seem like too much for a small business owner or team to handle by themselves, there are ways in which you can save money while boosting your digital marketing game. Here’s what you can do without anyone’s help.
Kick-start a blog page
Content rules the online kingdom, and if your business doesn’t have a content strategy, you can’t expect to position your brand on the online map, let alone influence the hearts and minds of your potential customers. While it is true that a content strategy does require plenty of planning and preparation, it’s nothing you can’t execute by yourself.
Firstly, focus on building a unique brand identity that will be present in all your online marketing efforts. By having a strong visual identity and a set of values you can weave into your every content piece, you can easily evoke the right emotional response from your audience. Next, start up a blog page on your website where you can write compelling stories relevant to the consumers in your industry and niche, something they can relate to. Instead of focusing on selling your products this way, think of your blog as a way to connect with your demographic on a deeper level.
Invest in e-mail marketing
E-mail marketing is big nowadays, and every growth-oriented company is betting on the success of their newsletter to drive traffic to their website with the power of weekly digests. Start by devoting time to compiling the e-mail addresses of your existing and potential customers by simplifying the sign-up process and making it easy for them to join your newsletter.
One crucial step you shouldn’t skip is to immediately give value to the customer. This means that you should incentivize people to join your mailing list by offering relevant information regarding your products, services, as well as special deals, bundles, and promotions. Don’t forget to show your appreciation to your new subscribers by giving them access to free materials such as E-books, special insider information and more.
Become your own SEO guru
SEO is complicated, there is no use in believing otherwise. While many businesses will try to handle the chore of SEO all by themselves, the majority of them will inevitably fail to keep all of the digital balls in the air and just outsource the whole thing to an agency at some point. However, modern technological advancements might change the course of this trend.
Nowadays, all-encompassing DIY SEO toolkits for small companies are becoming increasingly popular in the business world, as they eliminate the need to hire expensive SEO agencies to run your campaigns and instead put you in the driver’s seat. With a user-friendly dashboard and a load of easy-to-use options for complete website management, SEO helper tools automatically crawl your online presentation for problems and recommend solutions accordingly. It’s a nifty way to cut needless expenses and boost your website’s ranking at the same time without wasting time trying to become Neil Patel himself.
Build a solid social media strategy
Social media is where everybody hangs out nowadays, and no matter how much you would like to believe that people are sitting around searching for websites like yours, the truth is that they are more likely to find out about your brand through their feeds. After all, if you consider that almost three billion people use social media on a daily basis, then it only stands to reason that you should position your brand on all relevant networks.
Fortunately, social media management needn’t be a cumbersome chore, as there are plenty of automated tools you can use to schedule your posts well in advance and during peak hours. Simply focus on crafting compelling content, offering different content types aside from articles, and scheduling your posts and you will have no problem boosting your website’s traffic.
Monitor your KPIs and adapt your approach
Last but not least, the best thing you can do for your business is to change with the times and the prevailing trends. You want to stay on top of your most relevant KPIs (Key Performance Indicators) on social media as well as your own website in order to discover the areas where you could refine your approach and deliver a better service to the customers. Remember, these kinds of insights can mean the difference between increased conversions and a struggling online presentation.
Digital marketing is by no means easy to master, which is why many businesses pay reputable agencies to do the work for them; however, that doesn’t mean that there aren’t certain tasks you can’t complete on your own. With these DIY tips in mind, you can safely build your own online marketing strategy without breaking the proverbial bank.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here