by Paul Osborne | Mar 11, 2021 | app, Mobile App
The number of smartphone users amounts to hundreds of billions. The app economy comprising the app marketplaces of iOS and Android is already a multi-billion-dollar industry. Still, this exponential growth story of apps also made app business a tremendously...
by Paul Osborne | Feb 18, 2021 | Marketing, Mobile App
With the availability of around 3 million applications published in the Google Play store by July 2020, businesses and enterprises are aware that developing a fully-featured mobile app is not enough. A well-structured and step-by-step app marketing strategy is...