In the competitive modern business market, every organisation needs to be focused not only on welcoming new clients, but also on retaining existing repeat orders.

One proven technique used to help retain clients is utilising a Customer Relationship Management (CRM) solution. These innovative software products are designed to keep all your orders in one place and give you the ability to quickly make changes or complete an order.

As such, we’ve put together 5 key reasons why businesses throughout the UK’s corporate landscape should consider using these innovative solutions to their advantage.

These Systems Can Help You Be GDPR Compliant

The General Data Protection Regulation (GDPR) came into force in 2018 and has changed the way that data is stored and distributed. As such, many businesses have had to adapt their processes to ensure that they are compliant. A CRM system can help firms to quickly access all of the data they hold on their clients, meaning that they can be compliant and abide by the rules when it comes to unsubscribing, sharing and securing customer information. Clients will feel safe working with a compliant firm and know that their data is secure.

CRM Systems Allow You To Centralise Your Information

Running a business involves gathering together a lot of information, and often this gets passed from person to person throughout your organisation. This could mean that instructions, information or contact details go missing or aren’t passed to the right people. Using a CRM system can solve this issue and ensure that all communications, instructions and details are held in one central place, meaning clients always receive a seamless service.

They Can Be Tailored Around Your Business’ Needs

Every organisation is unique, and as such CRM systems have been designed to have a range of functions that can be added or removed, depending on each firm’s requirements. Solutions such as intelliO can be customised to suit any business quickly and efficiently, meaning that you can easily add anything you need to give your clients a quality service that they can rely on.

CRM Solutions Improve The Customer Onboarding Process

First impressions are especially important in business, as customers could cancel their order or not return if they do not feel that they have received the service they deserve. This means that firms need to create a strong customer onboarding process, and CRM can help to facilitate this and make the initial stages of any order as efficient as possible. Clients will keep coming back for more and feel safe recommending your firm to their network if they enjoy a hassle-free initial experience, so consider incorporating a CRM solution into your business.

Staff Will Have More Time To Spend Supporting Clients

CRM systems help your organisation to improve its efficiency and centralise all tasks, meaning that your employees will be less stressed and overworked. This will give them more time to provide your clients with the quality service they expect and make them less likely to make mistakes which clients will notice and be affect by.

In all, a CRM system is the perfect way to streamline your business and keep your customers coming back to work with you time and time again.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here