The death of Microsoft interest in taking over Yahoo has lead to Yahoo to tie up a deal it has been negotiating with Google. The agreement will see Google’s advertising technology.
Google ads will appear alongside some Yahoo search results in the US and Canada.Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business.

Up to £400 additional revenue
Yahoo said the agreement with Google could be worth up to £410m) in additional revenue annually for Yahoo. chairman and chief executive of Google, Eric Schmidt said”This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology.

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  To change this standard text, you have to enter some information about your self in the Dashboard -> Users -> Your Profile box. Read more from this author

Tags: advertising, microsoft, Yahoo

Posted June 13th, 2008 at 7:16 am in category Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.