The death of Microsoft interest in taking over Yahoo has lead to Yahoo to tie up a deal it has been negotiating with Google. The agreement will see Google’s advertising technology.
Google ads will appear alongside some Yahoo search results in the US and Canada.Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business.
Up to £400 additional revenue
Yahoo said the agreement with Google could be worth up to £410m) in additional revenue annually for Yahoo. chairman and chief executive of Google, Eric Schmidt said”This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology.