Yahoo agrees ad deal with Google
June 13, 2008
The death of Microsoft interest in taking over Yahoo has lead to Yahoo to tie up a deal it has been negotiating with Google. The agreement will see Google’s advertising technology.
Google ads will appear alongside some Yahoo search results in the US and Canada.Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business.
Up to £400 additional revenue
Yahoo said the agreement with Google could be worth up to £410m) in additional revenue annually for Yahoo. chairman and chief executive of Google, Eric Schmidt said”This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology.
Carl Icahn – Yahoo sabotage Microsoft deal
June 5, 2008
Carl Icahn one of the most vocal of Yahoo shareholder has claimed the Yahoo board deliberately “sabotaged” Microsoft’s bid to buy the internet company.
Investor Carl Icahn claimed the board went to “inordinate lengths” to prevent the $47.5bn (£24bn) merger deal with Microsoft going ahead.
Mr Icahn has said he wants to remove the Yahoo board.
But Yahoo disagree with Mr Carl Icahn, saying that it did not agree to Microsoft takeover because it was not in the best interests of its shareholders.
Yahoo announces Advertisement Management Platform (AMP)
April 7, 2008
Skeptics may argue that the announcement by Yahoo of its new advertising platform; Advertising Management Platform or AMP for short, is another way to forestall Microsoft battering down the boardroom doors, other could argue differently and say that the announcement was Yahoo’s want of strengthen its online advert dominance which will come under server test from Google, because of Google’s recent acquisition of Double Click. Regardless or what skeptics or anyone else might think, Yahoo announced AMP today, though AMP is still in development, when its completed, it will enable Yahoo’s publishing partners to place advertisements on Yahoo! as well as other sites in the Yahoo Advertisement Management Platform. AMP is also expected to enhance ad-relevance for advertisers, simplify online marketing for Agencies, Publishers will receive better revenue and Ad networks will be able to connect to advertisers, publishers, agencies and other ad-networks easily. Wether AMP will be rollout anytime soon remains to be seen.
