Excerpt from the blog post follows:

What to Write

How do I know what to write about? How do I fill the pages of my website with
the useful and unique content that will keep my visitors coming back for more? If you
are selling products, then this might seem a moot topic to you, but pay
attention, this affects all who wish to retain loyal customers as well as bring new
visitors from the search engines.

Textual Content
Textual content is the written word. Textual content is one of the most important
aspects of website marketing. Textual content is like bait on a fishhook. You
wouldn’t  throw an un-baited hook into the water and expect to catch anything.
you might get lucky and pull in some debris, but you likely won’t be catching that
trophy fish. The same is true for website content. It is very difficult to market a
website that has little or no textual content.