Newsmakers – Press release meets SEO

Free UK Press Release Services by Newsmakers

Newsmakers.co.uk one time IT and technology blog has transformed into a Press Release website. Newsmakers focuses on releasing news and articles from UK business, websites and webmasters to search engines, news distribution website, PR syndicates and other news channels.
What Newsmakers said their USP includes the fact that you can submit your press release via their website free of charge. This is quite an interesting USP given the fact that several other PR distribution sites offers the exact services positioned as USP by Newsmakers. Newsmakers claims it can get articles and press releases distributed and visible on the world wide web faster than its rivals can. Newsmakers offer three different news and press release distributions options:

Newsmakers Press Release Distribution Packages

Newsmakers offer three Press Release packages, the most popular package is expected to be the free package which is a basic public relations distribution without any SEO slant. The second package which is expected to cost £20 allows clients to add two hypertext links withing the contents to point to any website of their choice.

The third package is an all inclusive package which includes live links, multimedia contents an an option for the content to be written by Newsmakers content writing team. Whichever option an client chooses, Newsmakers guarantee that your news will be on the Internet within a few hours. Some of the news distribution channels expected to carry your news includes Microsoft Bing search engine, Google and Google News.

Article or Press Release?

Are you looking for information, tips, tools and resources to promote your website using SEO or Press Release? You should join leading UK webmaster forum Webmaster Serve to find out all the tools and information you need to get your press release distributed in a way that will impact your website positively. You can also discuss this post and other SEO related issues at Webmaster Serve UK webmaster forum. You are also welcome to comment on this post.

Link Wheel – SEO friendly way to build quality backlinks?

Build Quality SEO Friendly Backlinks with Linkwheel

Now that Google and other search engine are placing a lot of emphasis on quality rather than quantity of link pointing to a website or web page for SEO ranking purposes, getting quality links to help your site rank better is more difficult than ever. You could just sit back and let other webmasters link to you naturally like most search engines suggested or you could be proactive, go out there and find way to generate quality links.

Webmasters and link builders use various creative ways to obtain SEO friendly links to their site, quite a lot of this way are sneaky which mean as soon as site owners discover that links are being obtained from them through the back door they close the loophole. Some of the popular ways of obtaining links sneakily includes forum signature and forum posting at dofollow forums, commenting on dofollow blogs and so on.

This article look into another link building technique called Link Wheel (also known as a Social Media Link Wheel when you use social media sites to develop the Link Wheel). Link Wheel is basically building several mini niche websites mostly using hosted blogs, linking the sites together and then harvesting links from the mini website to boost your principal site.

As the saying goes, pictures says a thousand words hence this article will not go into the complexity of how the link should be arrange but instead point you to the image on this article which shows how the sites should link to each other with the principal site you want to boost getting one way link from most sites.
The Link Wheel configuration in the attached diagram is not necessarily the best way, there are a number of other ways to set the link Wheel up, the most important thing is that you point links from the mini sites to the principal site and you link most of the mini sites to one another and get external links to point to the mini sites.

Free hosted blog website such as WordPress and other like is is recommended for the mini sites for two main reasons; to reduce the cost of creating your mini site and the fact that the principal domain is already trusted by search engines.

You should pay attention to the quality of the contents of the mini site, you should take the time to create and post quality article on the mini sites, if you do not do this, links harvested from the mini site will be useless.

Hosted blogs you can use for linkwheel hosting

Haabaa Free hosted blog
Livejournal
Gather.com
Rev.iew.me
Wikispaces
Wordpress
Blinkweb.com
Wetpaint
Wikidot
AboutUs
Weebly

You can discuss this link wheel article and other webmaster related issues at at UK webmaster Forum.

HaaBaa.net

Livejournal
Gather.com

Rev.iew.me

Wikispaces
Wordpress
Blinkweb.com

Wetpaint
Wikidot
AboutUs
Weebly

Search Engine Marketing Services in Glasgow – GlasGoWeb Leading the Way

Search Engine Marketing Services in Glasgow

Like most small businesses across the UK, for small businesses in Glasgow, search engine optimisation and marketing is crucial to a successful Internet marketing strategy. Given the fact that small businesses are not the richest companies in the land, being able to market their product and services using cost effective SEO is of utmost importance. If you need SEO Glasgow , there are dozens of ways to achieve high ranking in search engine result pages, three of the most popular ways includes:
* DIY search engine optimisation.
* Out sourcing your search engine optimisation.
* Using your local search engine optimisation consultant.

There are advantages and disadvantages in each of the aforementioned ways of get your website to number one position in leading search engines but using your local search engine optimisation expert is certainly the best option. A brief information about each of the three options will show why small businesses in Glasgow looking to get excellent SERP results need to choose a Glaswegian SEO consultant over say an Indian SEO consultant or indeed a search engine optimisation consultant from London for that matter.

DIY Search Engine Optimisation

You can find an awful lot of information on how to optimise your website online, some of these information are excellent, others are outdated and some are outright dangerous to the success of your website. It is a very bad idea to optimise your site yourself using some of the DIY SEO manuals found online because some optimisation techniques advocated by some SEO experts will actually get your site banned by leading search engines. Optimisation technique such as cloaking, keyword stuffing and other black hat SEO methods which you can easily find information about are not good for your site ranking in search engines.

Outsourcing your Search Engine Optimisation

It is quite popular to outsource SEO this days. India is the most popular outsourcing destination. One of the advantages companies that outsource to India gives as their main reason is cost, it is generally assumed that outsourcing to India is cheaper.
One thing most companies that outsource their SEO do not realise it the dictum that says, if you buy cheap you buy twice. It is trued that most things that needs to be done to get a website ranking well is online, but there is nothing like a local SEO company or consultant with in dept knowledge of the environment and location you are operating to get your online marketing strategy right for you.

Using Local Glasgow SEO Company

The best decision any Glasgow based small business, looking to start or improve its search engine optimisation and search engine marketing reach can do it to use an Internet marketing Glasgow base SEO company or SEO consultant. You will be putting your business in the care of a local expert you cannot only speak to on the phone but one that speaks your language as well. One such company is GlasGoWeb, an Internet marketing Glasgow

GlasGoWeb has been building, optimising and marketing websites in the Glasgow area since 2006. They offers full search engine marketing services including search engine optimisation (SEO), Pay Per Click(PPC) account marketing, social media marketing and search engine marketing training. If you are a small business and want to success with your online marketing strategy, you need to speak to the local experts at GlasGoWeb to get you search engine success off to a good start.

Multilingual Online Marketing and SEO

Multilingual Online Marketing & SEO

Search engine optimization (SEO) is one of the most effective marketing tools available to businesses in the 21st century. From PPC and AdWords, to on-page optimisation and link-building, the case for SEO is really quite an easy one: if you rank highly on Google for certain key terms, your business is far more likely to succeed than if you don’t.

This is a given. But with international markets, the waters are even muddier. A whole host of cultural and linguistic intricacies must be considered when setting up a foreign language website and to ignore this, is to embark on a rather counterproductive online marketing campaign. It’s important that you speak to your target audience in a language that they not only understand, but in a natural way that resonates with them. There’s little point in having a professionally designed website, if the content lets it down.

So how does a business broaden its online presence in foreign lands? Well, before the SEO process begins, you’ll obviously need to have a foreign language website in the target market.

But before you do this, you must identify which is the best market to target, and this will vary greatly from business to business. You will have to do your research and see where there is a gap for you to exploit. If there are other similar businesses operating already in a specific country, then that’s a good sign as it demonstrates a demand for the product or service. However, be wary of too many companies, as it can be difficult to gain a foothold in an industry that is already saturated.

The next stage is to buy a locally hosted domain name in the target country. It may just be your company name with a local domain extension, for example .es in Spain or .fr in France, or if your company name is a direct reflection of the services you offer (e.g. ‘Web Design Services’), then you would be best translating your company name into the target language and buying that domain name instead. Just as important is your choice of web host as the server they use should be located in the target country – Google considers the IP address of the server in its ranking algorithms.

This lays the foundation for you to translate your website into the desired language. From a content standpoint, you must use a translation company that uses professionally qualified ‘in-country’ translators that translate INTO their native tongue.

Some businesses may be tempted by the many free website translation tools available online – whilst these can be useful if you need to understand the gist of a website in another language, you really don’t want to use such a tool for your own website, as they provide translations that are far from perfect.

It also pays to be wary of the linguistic nuances between dialects. For example, the French spoken in France, Belgium, Switzerland and Canada are substantially the same, but there are some key differences. There is no room for complacency with your foreign language website, e.g. courriel is ‘email’ in Canadian French but simply ‘email’ in France. And dejeuner is ‘lunch’ in France, but ‘breakfast’ in Belgium and Switzerland.

Localisation and SEO go hand-in-hand. You want professionally written, localised content – this means you musn’t translate your keywords from English. The correct dictionary translation of a keyword or phrase may NOT be what people use to search for the desired product or service locally, they may use colloquialisms or a different word that means the same thing. So in the same way as you identify your industry’s highest ranking keywords for the English market, such as via Google’s free keyword finder, you have to research the keywords for each target country, to ensure your foreign language website is properly optimized.

Once you have your keywords identified for each country, you can then incorporate these into a professionally translated website.

This is just the very basics of launching a foreign language website. The importance of localizing the website for the target market can’t be over-emphasized and there is a myriad of cultural and linguistic complexities that must be addressed in addition to the above – but that would make for an essay in itself!

About the author
Christian Arno is founder and Managing Director of Lingo24, a global translation services provider that specializes in website localization. With operations across four continents and clients in over sixty countries, Lingo24 are on course for a turnover of £3.7m in 2009.

You can comment on this article at Temi’s blog or you can discuss it at UK Webmaster SEO forum

Yes, you can use LinkedIn and other social media for SEO

Using LinkedIn for SEO

You know that owning a website is only half the job done. The website needs to draw a lot of traffic towards it, which is only possible through search engine optimisation. Sites that can be accessed or crawled by the search engines easily and to the maximum are visible to more number of eyeballs and it is therefore in your interest to seek better tips and ways to make the site worthy of attention from the search engines. This will in turn lead to more traffic visiting the website and you can take full advantage of such visibility as you go along.

You may have made use of many of the popular social networking sites to improve the visibility of your website, but may still be unsure about their impact. One site that can be of great use to you is LinkedIn. This site already enjoys great visibility and its ranking on the search engines is quite high. This will ensure that any association with this site would be of great benefit to your website as well. It is the spin off effect that will do the trick.

If you have already established contact and have a running association with this site, then it is time to make substantial improvements on the SEO front and given below are some tips on how to best make use of LinkedIn for this purpose:

a) Take the benefit of anchor text and links

Though this appears simple and easy to do, it is very crucial for increasing the SEO. The anchor text has to be used such that it provides the link from LinkedIn profile to your site and if you can manage to generate such links to many sites, you stand to gain substantially in terms of back links. Anchor text using appropriate key words is the answer towards making your site more SEO friendly.

The reason is also because important search engines like Google does a lot of checking of the anchor text in ranking sites and if you have managed the right key words relevant to your site, the ranking is improved to a great extent and your site will find favor with many search engines. The trick is to be creative about the key words and not fall prey to common names or terms.

b) Pay close attention to the key words

While composing your profile on LinkedIn, you must ensure that you select the most appropriate key words. The making of the profile would mean that you may have to mention about your hobbies, the type of jobs you have done, what you prefer and other salient features of your personality. You need to pepper your profile with the most relevant key words so that they link back to your site effortlessly.

c) Make sure you add connections

This is another area, which greatly influences the SEO of any site. You need to add sufficient number of connections to add visibility to the site and this will automatically improve the ranking of your site among the search engines.
d) Customise and tailor make the URL

Finally, it is important to really customize and tailor make the URL according to what you have on LinkedIn so that even the LinkedIn members are able to make changes to their own URLs and not be forced to make do with the one available on default. You can select a name that is close to you and can even opt for the name of your own website. This will definitely lend better visibility and will result in the SEO getting boosted further.

You can discuss this article and other search engine marketing related issues at UK Webmaster Forum

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