Skeptics may argue that the announcement by Yahoo of its new advertising platform; Advertising Management Platform or AMP for short, is another way to forestall Microsoft battering down the boardroom doors, other could argue differently and say that the announcement was Yahoo’s want of strengthen its online advert dominance which will come under server test from Google, because of Google’s recent acquisition of Double Click. Regardless or what skeptics or anyone else might think, Yahoo announced AMP today, though AMP is still in development, when its completed, it will enable Yahoo’s publishing partners to place advertisements on Yahoo! as well as other sites in the Yahoo Advertisement Management Platform. AMP is also expected to enhance ad-relevance for advertisers, simplify online marketing for Agencies, Publishers will receive better revenue and Ad networks will be able to connect to advertisers, publishers, agencies and other ad-networks easily. Wether AMP will be rollout anytime soon remains to be seen.