Short guide to Search Engine Optimisation

The line between web design and search engine optimisation and search engine marketing are blurring all the time. A good web designer must know the basics of search engine optimisation and a good search engine optimisation consultant must know the basics of web design.

UK Webmaster world forum member Lala Anderson , a web developer post a basic guide for web designer and developers who need to add search engine optimisation skills to their skills repertoire.

Excerpts from Lala’s post can be found below, the full post can be found at UK Webmaster Forum’s beginners threads.

Search engine optimisation (SEO) refers to the process of optimising Web sites and Web pages to rank well in search engines. It is called a natural search result when a web page comes up in the main search engine listings.

A different way of getting into search engine results is a pay-per-click system. When a user performs a search the results contain sponsored listings, which are related to the keywords used. They are usually above or to the right of the free listings. As the name suggest you have to pay for a pay-per-click system.

Search indexes or search engines are the predominant type of search tools. Large search engines use software known as spiders or robots to grab Web pages and read the significant part of the information stored in them. Based on this information they run complex algorithms to index what they found. Search sites known as meta indexes allow you to search through multiple indices.

A number of smaller indexes do not user spiders to examine the full content of the page. They rather pull off information from the meta tags or use the information provided by the person who enters the site into the index.

Search directories collect the information transmitted by the site owner and categorise the data. In contrary to a search index it does not contain information from web pages, but information about web pages.

Search sites let you search through an index or directory, but they might not have their own search system and use external results. Only search systems build an index or directory. Google and the Open Directory Project provide search results to many search sites.

More useful search engine optimisation articles can be found at webmaster forums :: you can subscribe to webmaster forum RSS feeds here

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