Online Shopping Spend in decline

The amount of money spent online in the US is down, just like high street retailers are felling the pinch of the credit crunch according to US Internet statistics firm, ComScore. Spending online has grow steadily over the last eight years since ComScore began measuring online sales, November 2008, shoppers spent £5.3 Billion, that is 4% less than what shoppers spent online same time last year. ComScore forecasted for the rest of the Christmas sale period is not encouraging either, it sees a flat or even negative growth. Last year, US online retailers enjoyed a 19% rise in sales.

ComScore forecast does not necessarily mean the same fate for UK and European retailers. Manager of Online golf equipment retailer Planet Golf UK, Stuart Tree said sales are up by about 11% in November when compared with November 2007, BBC quoted Bruce Fair, managing director of Kelkoo “We dispute the notion that online shopping in a downturn, in the UK and Europe at least, as there is much evidence that shows its is replacing the high street as a primary shopping location,” .

A few months ago, the forecast that UK ecommerce will grow by at least 15%.

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