In a statement not unlike the plan set up my Microsoft some years ago when it presented its Xbox gaming console and promise to make it one of the leading gaming platform in the world, Kevin Johnson, president of Microsoft’s platforms and services division set out his companies aim to be one of the top two players in the online search engine advertising marketing in the next three to five years.Kevin Johnson, speaking at a UBS investor conference unveils Microsoft’s aspirations over the next three to five years to increase the company’s share in Web search, page views, percentage of time on the Internet and percentage of advertising dollars.

Microsoft has been been very active in this area of its operation by improving its search results, rebranding some of its online services and the most significant of all, acquisition of Aquantive digital advertising company for almost £3 billion in August of this year.

So far, non of Microsoft’s efforts seem to have closed the gap on the two leading companies in the search engine marketing advertising field; Yahoo and Google. Microsoft’s share of online search remains 10%.

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Posted November 16th, 2007 at 7:23 am in category Search Engine Marketing, Webmaster Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.