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When Internet search was at its infancy, often when you search for say “web hosting” in Google UK or any other search engine for tat matter, you will often get more US businesses listed on the SERP pages, sometimes you even get more US websites than UK website. To reduce the number non-UK sites on your search result pages you would have to add the word “UK” as a prefer or post fix to your search. Thanks to improved technology such as geo IP address location and improvement in search engine algorithms you don’t need to add pre or post fixes t your search to get high quality relevant websites in your search engine searches.
Local Searchs

As a matter of fact, in recent time, introduction of Google Local meant that businesses local to you are listed above the regular organic search results, making websites and resources served on SERPS more relevant to you than itt has ever been. An example to illustrate this was done for this website buy searching the keyword “office plants” and “office plants London”. The search result for the second keyword demonstrate the emphasis currently placed on Google Local as the entire search result page was pulled from Google Local, the first regular organic search result was not visible till you browse page 2 of the SERPS.

This is part of the treads of shifting emphasis on the Internet from national and international focus to local community. Another good examples is the phenomenon of group buying is Groupon which is currently gaining buying clout by group of people who want to buy a particular item coming together to buy in bulk from a supplier thereby saving a lot of money.