Link Popularity Checker
March 1, 2007 · Print This Article
Link popularity is an external ranking factor used by search engines to determine where a particular website should fall in search rankings. Websites which have multiple other sites linking back to them are considered especially useful to users, and so are ranked higher within search engine results. Link popularity checkers look through multiple search engines to determine how many sites link to the particular site.
There are many free link popularity checkers available on the internet, all of which provide an excellent opportunity for a website owner to determine how popular a particular site is. The results provided by these link popularity checkers can determine where a website’s strengths and weakness are, and where the site’s owner should concentrate advertising resources. If a webmaster has already taken steps to use SEO practices to improve the website, but is still not seeing much of an improvement in search engine ranking, then a lack of link popularity is very likely to blame.
The information gained from link popularity checkers can be used to improve a site’s search engine ranking in a number of ways. By looking at what sites are linking to the pages, and which particular pages on a site are being linked to, a webmaster can better understand which parts of the site are doing well. If a particular page or area of the overall site seems to be doing particularly well, the webmaster can add more content of that nature. Conversely, parts of the websites which are not producing any link backs may need to be revised, or may need more advertising attention in order to get people to look at them. Knowing which types of sites are most likely to link back to the website can also help the webmaster to determine where advertising resources are best focused.
Link popularity checkers on the internet come with a variety of different features, and it can be a good idea to visit a couple of different sites to maximize the information gotten from each. Also, some sites index more search engines than others, so their results may be more comprehensive or useful. On some sites, the link popularity checker will allow the user to enter a number of competing websites to find out whether their link popularity is higher or lower than the user’s site. Additionally, many link popularity checker sites allow the user to see specifically which sites are linking to the submitted sites, so that webmasters can find out who is linking to their competitor’s site, and can then contact those sites to see if they will link to the webmaster’s own site.
It is important to remember as well that the quality of the linking site or sites matters as much or more than the quantity. Links from reputable sites such as the New York Times or About.com are far more valuable than links from small, unknown sites (like a friend or family member’s homepage). Many websites which offer free link popularity checkers also make suggestions on how to improve a site’s link popularity, so these sites can be extremely valuable tools for improving the overall search engine rankings of a website.
If you need to check the link popularity of your website, you can use this link popularity checker free of charge. Other SEO Tools are also availale free of charge from UK Webmaster World free SEO Tools website.
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