iPhone 4 – Apple did it again

Apple’s iPhone 4 has recently launched in UK and it seems to be a hit, as it was in the US. In the first three days after release, Apple announced they sold over 1,7 million phones, making iPhone 4 the most successful launch in Apple’s history, as CE Steve Jobs stated. More than that, it seems that this latest smartphone has left behind the iPad’s recently success.

The iPhone 4 comes with a 3.5 inch Retina display, capable of a 960×640 pixels resolution, four times more pixels as previous iPhones featured. It comes in 16GB and 32GB versions, but both ones have a 5MP camera with LED flash and HD video recording at 30 fps – 720p video. The battery also seems to last 40% longer than in the previous models.

However, this model does not lack a « childhood disease », many people stating it has reception problems (which seem to get Apple into a huge lawsuit) and sometimes, the built-in camera crashes causing discomfort to users. Due to this reception problem, Apple could launch a software update for its iOS4 operating system, but official statement has never been released.

With all these pluses and minuses, it seems that along with the massive sales in US, UK market does not lack at all buyers for this smartphone. The interest for this device is enormous while UK retailers have run off iPhone 4 from their shelves, expecting new supplies from the producer. The biggest problems are with the white version while it is much more attractive among customers and Apple has stated that new models will ship at the end of July, while the iPhone 4 black model’s supply seems not to be affected by this shortage.

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