Influence of Web Hosting on SEO
October 16, 2009 · Print This Article
Every website requires the services of a hosting provider to remain in the internet space and every website also requires optimum search engine optimisation from such a provider to get the highest page rank regularly.
It is possible that at times you may need to go in for a new host and you may be wondering whether you need to start the process all over again of identifying the right host to get your current page ranking. That is fortunately not necessary.
Your registered domain name will go a long way to retain your page rank. You can transfer this domain name to the new host and that is why you must hold on to the domain name when you are thinking of changing host as that is your identity on the internet cloud.
Search engines work by indexing not only the site but also the individual web pages. Through this, they also index the URLs of the individual web pages and it is thus necessary to retain the current URL form even when you shift to the new web hosting provider. You also need to retain the links that draw people to your site.
Do not make the mistake of going in for cheap service companies who claim to offer you web hosting at very nominal prices. Your aim should be to get the best quality and there is no point rushing into a cheap service by using cheap servers and back end coding done hurriedly. Some of these companies may offer you free disk space but might compromise on uptime with the result your website may not be always visible to visitors when they request for it. This will affect the traffic to your site and affect the existing page ranking.
Experts in the web hosting service field recommend their users to keep away from hosting their sites with multiple domains on the same server. It may make commercial sense to buy space on one server for multiple domains but since search engines may consider them as a ploy to link them together for better search engine ranking, it may not serve your purpose and may in fact be detrimental to the existing ranking. It is absolutely necessary that both web hosting and search engine optimisation work together to not only maintain an excellent reputation but also high page rankings.
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar My name is Ovi, I am 32 years old webmaster. Read more from this author
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