Index Page and SEO Factors Part 2

Another important factor of Main page relevant to the SEO is the information that is available on the Main Page. It is important to ensure that the information supplied is adequate, not too much and not too little. It has to lead to development of trust between the reader and the site owner so also should establish your credibility. Using case studies, testimonials, references, names of partners and associates, guarantees and details of awards as a part of the main page design would go a long way in establishing credibility. 

The Main Page of a website should provide an overview of all the products and services offered by the website. This would enable the person searching to verify as to whether the website caters to his/ her needs. Clarity and Honesty are two important factors, which if reflected through the Main Page would ensure more hits through search engines. Search Engines normally search through headlines and headers. The Main page design should allow attractive headlines that are SEO friendly and also reflect the type of the website. In SEO Copywriting it is seen that the use of Keywords in the Main Page reflects better chances of it being highlighted by search engines. Keyword density and keyword placement in Main Page determine its attractiveness to search engines. Headings and Sub Headings on a Main page should reflect the Keywords or Key Phrases to make it relevant to SEO. 

To conclude, an effective main page would make it attractive to search engines. So take enough care while creating the main page of your website. Make it SEO friendly and you are sure to get it listed in the top pages of search engines, which eventually leads to more unique visits.

You can read the first part of this artice at UK SEO Forums 

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