Haven established the reasons for the need to build inbound links to your websites in the first part of this article; the second and final part looks at ways you can build quality inbound links free of charge. With just a little bit of time and some quality contents, you can build long lasting quality inbound links to your website.
The top ten link building techniques that has worked for the author is listed below, a short explanation of how the technique works follows in subsequent paragraphs.

1.      Create resources for higher education students and get Universities to recommend your resources by linking to it.
2.      Submit your website to free web directories.
3.      Write an article for articles website.
4.      Write a press release about your site and submit it to news/press release sites.
5.      Encourage your site users to link to your site by creating a ‘link to us’ page.
6.      Contribute regularly to a forum or blog; opportunity to make refer to your site occurs now and again.
7.      Exchange 3 way links.
8.      Submit your site for review or rating.
9.      Participate in awards program.
10.   Offer free web space to young webmasters in exchange for a link to your site.

Higher education institutions such as Universities and Colleges are highly rated by most search engines, getting a links to point to your site from a College or University will give your site a very high quality inbound link.
Getting such link is not necessarily as difficult at you probably imagine, creating a simple resource for example creating a simple CV preparation wizard that helps students prepare their CV is useful enough tool, then contact the webmaster of the section responsible for helping student find jobs at a University or College and you could have a powerful link pointing to your site.
The second link building techniques is the most popular, submitting your website to as free web directories. There are hundreds if not thousands of free web directories of various qualities from highly regarded web directory like DMOZ to smaller free web directories that are little more than a link farm.  You can find a list of free web directories here.

Articles are quite popular on the Internet, write an article on a topic you are comfortable with, at the footer of articles, authors are usually allowed a short information about themselves and a link to their site, submitting your articles to as many articles sites as possible would gain you valuable links.

You can write and submit a press release about your website to press release sites, this is not a vary common way of building links, but a number of press release sites exists and they are happy to distribute your press release free of charge.
Creating a simple; link to us’ page on your site with a simple code that visitors to that page can copy and past is an effective way of getting inbound links. Some visitors to your site may appreciate the contents of you site and want to recommend your site to other people, making linking to your site as easy as possible would help you gain inbound links.

Contribute to forums and blogs regularly, during forum discussions, it may be appropriate to mention your site and naturally drop a link to your site in the thread, this is counted by search engines as inbound link to your website.

You should exchange links with site with similar contents or are within the same industry as your site. Direct link exchange is frowned upon by most search engines so getting your link partner to link to you from his site while you link to his site from a third site is a very effective way of building inbound links

There are quite a few websites and forums out there that organise some sort of peer reviews, you should submit your website for other webmasters to comment on it, part of the submission is usually a link to where you site can be viewed, this a good opportunity to gain valuable informational about your website and to build inbound links.

There are a number of websites that give awards to other websites, part of the award is usually a link to the site participating in the award programme, submit your site, even if you do not win any awards, you gain valuable inbound links from the award site
And finally, if you have spare capacity on your web hosting account, offer younger webmasters who cannot afford web hosting some space in exchange for linking to your site.

Happy link building

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Posted June 23rd, 2006 at 4:04 pm in category Webmaster Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.