High Paying Keywords – The Key To Making Money from your site
March 2, 2007 · Print This Article
Pay Per Click (PPC) advertising is one of the keys to making money from your website apart from you selling direct adverts yourself. Most webmasters favour placing third party contextual advertisements on their website via advertisement vendors who provides a code that reads the contents of the website and them places advertisement that goes with the contents of the site.
The site owner is the paid by the advertisement vendors based on the number of time the advertisement placed on his website is clicked (hence the term Pay Per Click). The advertisement vendor in turn charge the client agreed amount for each click, the vendor takes some commission and the proceeds are then passed on to the site owner.
Though various forms of PPC exists from various vendors such as Yahoo Network, AdBright and Google Inc. Google’s PPC network is by far the most popular and the largest on the Internet making getting your advertisement on Google network if you are and advertisers a very important part of your marketing mix, and if you are a webmaster, Google Adsense is one of the ways to making money from your website.Though its useful to touch on the various PPC program available to webmasters, only Google Adsense is discuss because most of the other PPC program are not available to UK webmasters, however Google Adsense has been available to UK Webmaster for a few years.
The theme of your website will determine how much you get per click of the advertisement placed on your website, this in turn is influenced by how competitive the keyword. Keywords to do with the financial industry are said to be more expensive than keyword in other industry.Google discourages speculation on the value of keywords but some other PPC vendors are quite happy to disclose how much they pay webmasters per click, for example 7search.com published a list of its top paying keywords on this page
The second installment of this article will focus on how to make money from the Pay Per Click (PPC) revolution and a list of top paying Google Adsense keywords, which is popularly dubbed “Money Keywords” by webmasters.
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