Green Web Hosting
April 5, 2007 · Print This Article
This high level of competitiveness in the web hosting industry had made web hosting companies marketing managers come up new innovative ways to market their services. But individual who is less sceptical than this blogger would argue that hosting companies are going green due to their concert for the environment.
One such marketing innovation was the latching on to the new popular theme of concern for the environment, this lead to the birth of green web hosting.
Green web hosting does not only help improve the image of a hosting company by being labelled as environment friendly but hosting companies charge a premium price for green hosting as well.
One such company is Selvage, a German based web hosting company. Servage sent out a mail shot to its customers recently saying its “making a strong effort to be an ecologically efficient company, thus trying to reduce amounts of waste, using environment friendly materials, minimizing power consumption”
Servage is offering its customers the option to have their website hosted on servers powered by renewable energy. Servage did not specify the particular type of renewable energy it’s using but it did specify the additional price its customers has to pay for “Eco Hosting”. For additional £0.69 per month, your hosting will be green on the Eco Hosting plan.
Apart from existing regular web hosting company adding green web hosting options to their offering, there are new hosting companies that started with green ethos, right from the beginning. This type of Eco Web Hosting companies put a lot more thoughts into being green than just powering their servers with renewal energy. The entire hosting infrastructure is build with ecology in mind, and the products were sourced based on how efficiently they use energy rather than price and speed consideration alone.
Green web hosting is not common just yet, like most things green, it is still un the fringes of mainstream but some pioneering web hosting companies are leading the way to infuse the web hosting industry with the green challenge.
You can discuss this blog and other web hosting related issues at Webmaster Forum.
Or go directly to the web hosting forum section of webmaster forum.
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar Test Bio for Temi Read more from this author
Comments
Got something to say?