Google Commerce Search – helping your customer finding what they are looking for

Google Commerce Search

Haven optimised your website, spend a lot of time building quality back links to get you organic search engine ranking to the top, you perhaps also use PPC to drive targeted traffic and may even use affiliate programme to get even more customers, now the customers are all on your ecommerce site, how do you ensure they find what they are looking for quickly so that you do not lose them? A good easy to navigate site will help with some of the problem, a search feature will be welcomed by your users but how about a very powerful search feature from the company recognised as the Search Engine; Google. That is exactly what Google has just launched; it’s called Commerce Search.

Google Commerce Search unlike most of Google’s products is not free, that is because it was not designed for small companies, its and enterprise tool for the larger ecommerce websites. The ultimate goal of Google commerce search it to reduce bounce rates, here are some of the ways Google says Commerce Search will help online retail ecommerce sites:
· Enable visitors to find the right products faster
· Filter results by category, price, brand or other attributes
· Provide user-friendly spelling options and synonyms
· Increase website conversions and sales
· Boost or promote chosen products within search results
· Deploy search solution in days, and scale effortlessly
· Customize, track, and optimise performance
One company that is already using Google Commerce search is the USA arm of the legendary German sandals company Birkenstock, he was quoted on Google Commerce Search site as saying “With Google Commerce Search, customers more easily find the specific products they’re looking for, and we’ve seen dramatic conversion improvement since implementation.

This tool will probably not be ideal for most of the audience of this blog but if you run an online retail website with vast inventory, implementing Google Commerce Search may help you convert more customers.

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Written by temi · Filed Under eCommerce 
Tagged: eCommerce, enhanced search, google commerce search, google search, online commerce, retail, shopping cart search