Excerpt from the blog post follows:

What to Write

How do I know what to write about? How do I fill the pages of my website with
the useful and unique content that will keep my visitors coming back for more? If you
are selling products, then this might seem a moot topic to you, but pay
attention, this affects all who wish to retain loyal customers as well as bring new
visitors from the search engines.

Textual Content
Textual content is the written word. Textual content is one of the most important
aspects of website marketing. Textual content is like bait on a fishhook. You
wouldn’t  throw an un-baited hook into the water and expect to catch anything.
you might get lucky and pull in some debris, but you likely won’t be catching that
trophy fish. The same is true for website content. It is very difficult to market a
website that has little or no textual content.

For many years, technology experts forecast that the future of computing is in thin client computing; a large powerful central computer running operating systems and applications while out desktop PC are reduced to mere terminals that only send requests to the central computer for everything we needs, similar to the IBM AS400 model. Alas, reality cannot be more different as Amazon and Google demonstrated with the success of their Internet based software using the so called cloud computing.

Microsoft is playing catch up, but they seem determined to catch up fast, when at Microsoft’s Professional Developers Conference in Los Angeles, Microsoft’s chief software architect Ray Ozzie as announce their own cloud computing platform called Windows Azure. Azure platform will allows developers to create web applications using  Microsoft development tools and deploy them across Microsoft’s data centers. Some of the highlights of Windows Azure features follows:

• Add Web service capabilities to existing packaged applications.
• Build, modify, and distribute applications to the Web with minimal on-premises resources.
• Perform services (large-volume storage, batch processing, intense or large-volume computations, etc.) off premises.
• Create, test, debug, and distribute Web services quickly and inexpensively.
• Reduce costs of building and extending on-premises resources.
• Reduce the effort and costs of IT management
• Option to run Azure on your own computer or Microsoft data centres.

Amazon was credited with the development of the cloud computing platform, with huge data centres processing millions of  transactions from Amazon ecommerce sites around the world, Amazon basically sell off its spare capacity on it servers to a range of customers ranging from small application developers to huge organisations.

Most good web designers are brilliant at designing new website, they are even better when it comes to giving advise to website owner when reviewing sites created by other web designers, but when their own website is put under the spotlight, the proverb “physician heal thyself” comes to mind. “physician heal thyself”  was the prescription when the website of a team of web designers called Velnet Designs was reviewed.

Velnet Designs website was put under microscope to see what aspect of it is good and what aspect can be improved.  The website colour scheme is excellent, the overwhelming colour used on the site is blue, with a hint of red in the site logo and a dash of red here and there. The site has two navigation menu, a horizontal navigation menu takes you to the top level contents such as web deign, logo design portfolio, enquiry form, contact form and about us for. The horizontal navigation take visitors to deep sections of the site. The two navigation menu works pretty well to make the site very easy to navigate.

The most important contents were laid in columns on the homepage, with deep links that take you to detailed page for each product, this works very well on the site, withing two clicks of the mouse you arrive at any of the important pages on the site.
At the bottom of Velnet Designs, a site map contain links to all the pages on this site, this provide a secondary navigation which strictly speaking is not  necessary giving how well the two principal navigation menu on the site works.

Despite the aforementioned plus, there are areas the site can improve, starting with the site map, it was not well created, it can be improved with a brief description of what to find on the page a link points to.  Velnet Design lacks a search facility, though the site is not that large, however a search facility will be an additional was to find information quickly on the website.  The free web design quote page which is the principal enquiry page for all their product could be improve to make requesting information from Velnet Design easier. The site also does not have and easy way of bookmarking nor does it use any of the social bookmarking tools that could potentially help to make the site popular in social bookmarking sites.

An excellent article about long tailed keywords was posted on Boss Cart ecommerce shopping software website, excerpts and link to the article follows:

There might be 1000 web sites or more just like yours on the internet.  So how
do you compete? The “big guys” dominate the search engines, and you might
find it hard to get into the first 20 pages. Many internet users won’t look beyond
the first page of the internet search, almost none look beyond the second or third
Pages. Again, how  do you compete? By knowing something that the “big guys”
don’t.  Enter the long tail.

full long tailed keywords article can be found here