eCommerce the only safe haven in recession?

The unprecedented turmoil in the British economy has seen ‘safe’ institutions like Banks nationalised (another word for saying administration?), picture of UK High street landscape redrawn with names that has been there for decades such as Woolworth and Virgin Mega stores omitted from the new picture.  Also for the first time in over a decade, UK unemployment has reached and exceeded two million with another one million people expected to be out of work within the next 12 months.

Whatever sector of the economy you look things seem to be on a downward trend with the exception of ecommerce. Online shopping not only bucks the downward trends on the High street but it did it with double digits; 13%. The latest figures about the e-tail sector released by online retail research group IMRG Capgemini. IMRG added that  February online shopping fell 11% from the month before, the monthly drop was down to enhanced sales in January, which was the result of  continuing post-Christmas sales.
The report also said that  online sales of beers, wines and spirits were up 30% on January and a surge of sales was recorded  in the few days before Valentine’s Day on 14 February.

The increase in online sales is expected to keep bucking the trend for the rest of this year, it was claimed in some quarters that online sales growth would have been much stronger if the rest of the economy is not as weak at it currently is.

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