Throughout the year you work to build links on your website for whatever purpose. This includes link-building for the holidays. Some people are able to start early for the holidays before the season is in full swing, but even if you don’t have that luxury you can still get started. Just think about what people will be search for this holiday season. Think about typical searches that are commonly conducted around the holidays.

Christmas is a holiday that creates demand for various types of items you may not think about too much during the year such as charitable donations and dating. Yet, items such as toys, clothes, and electronics create a dramatic increase in web traffic during November and December. I was very inspired by this post of Peter van der Graaf so I decided to create my own Christmas link building strategy.

Christmas Editions

Christmas Editions

When creating a Christmas edition for products and offers your site can become quite attractive to web shoppers and those searching for the perfect gift. It is known that your site will be liked when you include things that appeal to different audiences. Think about items that are popular or in season. This may include clothing, electronics, and even travel packages or services for small and large businesses. Think about things people will want to take part in such as special offers or products they could use during this time of the year.

• Decorative iPhone cases for the holiday season
• Holiday women’s sweaters
• Webhosting Christmas specials and design packages
• Christmas present ideas for paddlers
• Online auction gift ideas for him and her to the highest bidder

Charity Donations

Charity Donations

Did you know the media tends to get attracted to links that present unique products and events related to charities? Not only do the media get attracted to this information, but web visitors that come to your site may be interested in learning about charities making a difference this Christmas season. A good way to do this is to link to charities you admire. Even if you are unable to make a donation at this time, you can encourage others by leading them to the charity’s website. You never know what one link can do for someone in need. These proven experts in social media marketing field share their tips for fundraising.

Take some time to find worthy links for this section. With millions of people shopping for friends, family and loved ones, it something special to be able to share to someone in need that can make their Christmas season even more special. When large donations are made or when there is a charity event, the media and interested parties can use your help in finding such elements. You can do a world of good for charities you have an interest in.

• Special Christmas cards for charitable causes
• Making Christmas special for Children with special needs
• Christmas fundraising with a purpose
• Buy our products and we’ll donate or this example or this one

Some Christmas Facts

Some Christmas Facts

You can offer a variety of fun and intriguing information to your website regarding Christmas facts. This is the type of information shoppers’ stubble upon while doing their shopping online. You can be as creative as you want with this. Offer a variety of facts people will want to learn about. This can be anything from how much money consumers spend to where to find the hottest toys and electronics of the season. Here are a few suggestions to consider.

• Online dating sees increase in traffic for boxing day
• Christmas spending help grows economy
• How many people do their Christmas shopping online?
• What are things people typically shop for at Christmas?
• Holiday season e-commerce fast facts

Christmas Tips, Hot Deals and Coupons

Christmas Tips, Hot Deals and Coupons

Help site visitors plan their shopping and find great deals with links you provide. This is almost a no brainer as there are tons of sites you can link to. This can be a great time saver for visitors that don’t have time to compare, research, or make a list of potential places to do shopping online this season. And besides, most online shoppers welcome deals that help them save money and stay within budget. Get creative with your list and include some good links that may encourage visitors to come back.

• Hot Christmas deals on discount items
• Photo discounts for Christmas holiday season
• When you want to buy the perfect gift

Helping Others While Helping Yourself

Link building during the holidays is a great way to help others and help your website. You are helping others find quality sites to do shopping, charitable giving, and even do some learning in the process with great tips, facts, and deals. Your website earns a good link profile that can help give you a jump start in search engine rankings going into the New Year.

While this is something you can do at any time you should consider getting started earlier in the year next year. You can research different options based on your favorite retailers or those you feel have higher traffic rates. You can learn a thing or two from links you added to your site this year. You have a basis as to whether you can stick to similar links or if you want to add more when you link build for next holiday season.