Suggest your site

Without a doubt, search engines are the number one source of traffic for any business online, social media such as Facebook are the second and web directories such as UK web directory Jimac come a poor third, in the not to distant past, web directories play a significant part in traffic generation for small websites, that is still the case but in a much reduced scale. However if you compare the cost of acquiring traffic from a web directory with the cost of acquisition from a search engine PPC or a social media, the cost of acquiring traffic from web directory is almost negligible, that is why web directories should be used as part of any websites marketing mix.

When continuing with the argument why web directories should be used as a major part of your marketing mix, you will find out that adding your site to a web directory is extremely much easier than setting up say a Google AdWords account or a Microsoft Bing PPC campaign using Microsoft AdCentre, with web directories, you just go to the submission page and suggest your site for listing. In the case of the particular directory used on Jimac, you need to drill down to the sub category you are looking to suggest you site to, say your site is a dating site, you need to go to relationships and dating, click on the suggest your site link and you are almost done.

Though Jimac is primarily targeted at UK businesses, there is hope for sites from other countries, the regional listing section allow websites from other countries to be suggested. Why not add Jimac to one of the sites you use to drive traffic to you website today.

Leading UK web directory - Haabaa

Getting website to your site using organic search engine ranking is becoming increasingly difficult, even if you are ranked number 1 on page 1 of any of the major search engines, getting clicks from your natural ranking is very difficult. On Google search engine result pages there are three sponsored link before organic results are displayed and sponsored links from to to bottom of the right hand side of result pages.

Microsoft’s Bing even goes a step further than Google when it comes to displaying sponsored links on search result pages, it displayed 4 sponsored link at the top of result pages for some keywords, reducing your changes of getting clicks even if you are number 1 for that keyword in organic SERPS.

UK Web Directories for Low Cost Clicks

Given that it is so tight and competitive to get traffic from natural organic search engine result, PPC which tend to cost and arm and a leg is the only alternative, one other source of traffic is web directories. For some reason most webmasters do not explore the possibilities of generating traffic from web directories, perhaps because it is time consuming and unlike traffic from search engines, it does not come in large quantities but when compared with traffic from PPC, the cost is negligible.

If you have the time and resources, it may be worth investing in getting your site listed on most of the high quality UK web directories. There isn’t that many of them there so if you choose about ten and submit your site the traffic you will get will certainly pay for itself, beside, it give you advantage over your competitors as most webmasters do not use web directories this days.

Some UK web directories

The list below give a brief description and link to some of UK leading online web directories.

* Ozami Web Directory
Ozami web directory is a hand coded directory, by this it means that listing is added to HTML pages using good old fashion hard coding. Listing in Ozami cost a one-off fee. Ozami is hosted in the UK so despite its .com domain extension its a UK web directory.

* FX1 Directory
FX1 is one of the oldest directories in the UK. There is nothing special about it, it is just a plain old directory, listing in FX1.coo.uk cost £20 for a year.

Other UK web directories includes:

• ABR Directory
• This Is UK Business
• Haabaa Web Directory
• Wura Web Directory
• ThisIsUKBusiness
• Directory.velnetsearch

You can discuss web directory related issue at the directory section of webmaster serve. You can find more information about manual UK directory submission here.

Ethical Directory is arrange in an easy to browse category, which products and services arrange by a top category and various sub categories of product or services associate with the main category being listed under it, for example, on Eco Motoring category, Ethical Directory has sub categories such as LPG fuelling station, LPG conversion and other services associated with eco motoring. For those who prefer searching to browsing, a regular search form sites right at the top of the directory making searching for information just a matter of entering the work or phrase you are looking for, should the regular search not turn up what you want, you can always use the more powerful advance search form.

For users within to add their website, the starting point is Ethical Directories site submission form which boast of three submission option including the free option created to accept and list websites from non profit making organisations.

Ethical Directory, which styles itself at the green directory also contain other interesting section like the ethical blog where issues of the day are discussed with readers invited to interact via Twitter or the blog to share their opinion. The green news section contains many news items of the day pulled from green news media. Ethical Directory is a fascinating site you may want to visit, if not for the quality green websites listed in it then for the information blogs and news. The icing on the cake at Ethical Directory is the newly created Ethical Jobs section, which allows green and environment related jobs to be posted free of charge.