Web Development

Web Development

Help Your SEO and Increase Conversion by More Than 230% With Yandex Webisor

Posted by on May 3, 2016 in eCommerce, Search Engine Optimisation, SEO, Web Design, Web Development | 0 comments

As a person who works with e-commerce websites and  with websites that sell services, I can say from experience that many people in similar niche have probably been faced with the situation I came across regularly, where traffic to a  website is very good, but conversion rate is very low.There could be a number of reasons: Your traffic is not targeted. Your competitors sell it cheaper. You have poor navigation and usability. Your selling/registration form is too long. Users are confused by poor product description. I have come across the aforementioned problems on one of my client’s websites Travel Friends. Despite the volume and quality of traffic Travel Friends was getting, the number of sign-ups the site was getting should be significantly better that it was getting. The site’s conversion rate was extremely low. I looked at the average session duration and it was 4 minutes.   This is where Yandex Metrica really helped me. In this case study, I will show you how Yandex Webvisor helped me to increase conversion rate by 230% without spending a penny.   What you will learn: What is Yandex Webvisor How to enable Yandex Webvisor for your website for free How to use Yandex Webvisor to track user behavior In video format When filling web forms Link map analysis   What is Yandex Webvisor   Yandex Webvisor is an important tool every SEO guru, marketer and e-commerce website owner must have.  I know a few very good competing tools on the market that offer similar services, but they are not cheap, for example, ClickTale, which cost anything from $99/month to $990/month. Yandex Webvisor allows you to record every visit your website gets. It offers the flexibility for you to filter users based on their location, browser and other attributes. The captured information can then be played back in video format, this enable you to observe how your website visitors interact with your site contents. The site featured in this case study, Travel Friends was targeting the keywords/phrases “travel dating” and “travel friends” in the UK. How to Set Up Yandex Metrica (includes Webvisor) for Free on your Website This process is very easy.  Though Yandex is a Russian search engine; their analytics tool is available in English. By the way, it is very similar to Google Analytics and the set up process is identical to setting up Google Analytics. To set it go, go to metrica.yandex.com and create a new account. It will ask you to provide a Yandex powered email address. You can create a new one, for example MrRight@yandex.com during the registration process. Once you have registered, click “Add a counter” at the top of the page. On the next window, similar to Google Analytics, complete the registration process by providing: counter name and domain name. IMPORTANT: click “Counter code” and check “Webvisor, scroll map, form analysis” because it is unchecked by default. Now, install Metrica code on all the pages you want to track.   You now have a free tool for record user behavior and you can find out what parts of your website needs to be improved to make the buying/registration process more user friendly, thereby encouraging better conversion.   Three steps to using Yandex Webvisor to track user behavior   On the site used in this case study, it had the landing page below before I started working to improve conversion on the site: The landing page look reasonable enough, it had all the registration fields and it was not too long, it even had a “Facebook Connect” button. Despite that, the conversion was very poor...

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Project Management with Wrike and What Others Have to Say about It

Posted by on Aug 21, 2015 in Online Business, Web Development | 0 comments

Wrike, an innovative business management solution, is catching attention of project developers across different industries. Anyone in charge of planning a project knows how important it is to have effective communication, good time management, and planning. Using a project management tool can help reduce chaos, confusion and frustration among your team members. Many who have used similar products in the past have faced similar challenges, until they came across Wrike. Here is what you need to know about this innovative product. What is so special about Wrike and how is it used? This product helps project managers assign tasks and check progress of the project with just a few clicks. Wrike comes with a special dashboard that gives detailed progress of each team member. This is a cloud-based application with a mobile app and Chrome extension. Reputable companies recognized by millions of customers use Wrike such as Hilton, Adobe, PayPal and Hootsuite. Small and large businesses can utilize this tool as a way of keeping everyone on track with tasks, deadlines, milestones, and more. The tool is useful for marketing teams, product development, project managers, team leaders and more. This is more than just a project management tool. Workflow is monitored with the use of unique features useful during the collaboration process. You can view progress of others in real-time while streamlining workflow with a tool that helps you integrate actions with other platforms such as Dropbox and Google Drive. You can view project details, make changes to project versions, and review history of work completed. You can have different departments established and assign projects to each section. Tools and experience Wrike offers customers Wrike knows how to help others organize and structure their projects. They have a number of free ebooks providing tips and best practices for planning projects efficiently. There are also articles available that include tips and advice on how to encourage team members to stay productive, how to increase production speed and response, how to keep your team on their toes when workflow gets heavy and more. The ebook content gives in-depth details about remote collaboration and how to make it work for your team. When you download content you also learn examples of how this tool has been used by others in case studies. Success achieved by customers and quality assistance Dozens of small and large companies have weighed in on their experience with Wrike. Many have mentioned they enjoy the ability to control and manage their projects from one interface. A number of industries invest in the product including legal services, healthcare, marketing, consulting, software, non-profit, advertising and more. More and more companies are agreeing this tool has helped improve their work management. The tool makes it easier to give tasks, have meetings, and complete deliverables faster. Wrike offers detailed resources to help newcomers get the most out of their experience. You will learn how to use folders, tasks, time tracker, and the Gantt Chart. Businesses will learn how integrate email accounts, apps, projects and other systems. iPad and iPhone users have comprehensive guides to help them use the software on their device. You can develop personal profiles with settings for language, notifications, passwords and security. There is also a section for billing that helps you keep track of invoices, subscriptions and how you pay for Wrike services and features. Key facts to know about Wrike and its versatility The product allows for remote access through three options including mobile app for Android, iOS, Chrome extension and internet browser. This means you can be anywhere and access your project with ease. The sign...

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WP Development Genesis Framework and Child Themes

Posted by on Mar 3, 2014 in Web Development, Webmaster Resources | 0 comments

Genesis Framework Agency Child Theme Genesis provides the foundation to create extraordinary websites and takes WordPress to places you never thought it would go! The Agency child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website.   AgentPress Child Theme Amped Child Theme The AgentPress theme is an ideal solution for real estate agents looking to market themselves and rise above competition. Amped was built to spotlight your latest video, showcase your music and the show dates you need to promote… all at your fingertips and built on the rock-solid Genesis Framework for WordPress. Bee Crafty Child Theme Church Child Theme Bee Crafty will display your wonders to the world. Snap in your own handmade header, stitch together a beautiful photo showcase home page, or draw up a unique and wonderful blog. Got lots of magazine-style content and need a stylish frame? The Church theme is a great choice for sites that have a lot to say. Corporate Child Theme Crystal Child Theme The Corporate child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website. Got lots of portfolio-style content and need a stylish frame? Crystal’s a great choice for sites that want to showcase work.   Delicious Child Theme Education Child Theme Easily create a dynamic portrait of your company or project for your customers. You’ll bring them inside, before they step in the door. Your institution has a great deal of information to convey in a short period of time. Text, audio, video, curricula, and more… Enterprise Child Theme Executive Child Theme The Enterprise child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website. The Executive child theme for the Genesis Framework is a corporate-style theme that will provide a professional look for your business website. Expose Child Theme Family Tree Child Theme When you come in from the field, you want to effortlessly create a stunning display of your photographic work. Family Tree is a safe and imaginative home for your family’s unforgettable moments.   Freelance Child Theme Going Green Child Theme Freelance places a strong, professional face on your business, so you can get back to work. Going Green is the clean and stable platform you can tell the world from. Make a difference with your website. Landscape Child Theme Lexicon Child Theme Landscape is sophisticated and invisible enough to reveal the beauty in your pictures. You might be a journalist striking out on your own. Maybe you’re going to create the next big celeb blog. Lifestyle Child Theme Magazine Child Theme Got lots of magazine-style content and need a stylish frame? Lifestyle’s a great choice for sites that have a lot to say. Magazine is sleek, up-to-date, and always cutting-edge… just like your content.   Manhattan Child Theme Metric Child Theme Got lots of portfolio-style content and need a stylish frame? Manhattan’s a great choice for sites that want to showcase work. Metric delivers a warm new media professionalism to your online customers. Mocha Child Theme News Child Theme Mocha is the perfect theme for fashion, music, and style blogs… or anyone who craves stylish design. Got lots of news-style content and need a stylish frame? The News theme is a great choice for sites that have a lot to say. Outreach Child Theme Pixel Happy Child Theme Outreach gives you the framework you want, so you can give your people the message they need. Pixel Happy’s sophisticated color scheme, generous white space, and...

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Mobile Websites: Time to Start Targeting Mobile Search

Posted by on Feb 13, 2013 in Web Development | 0 comments

In previous years, developing websites was pretty straightforward. You built a site that could be viewed on all the popular search engines and that’s about it. Sure, you had some compatibility issues to worry about but nothing too major. Nowadays, however, you have to worry about mobile website design. And if you don’t spend your time developing an easy to use mobile website, you’re going to lose business. That’s a fact. Just think about it for a minute. People are on their smartphones or tablets 24/7 nowadays. These devices can do everything so people expect to be able to view their favorite websites easily. If your site isn’t developed specifically for mobile devices, it’s going to look bad and that alone is going to drive away potential customers. Since most people now have smart phones, you have a potential customer in every person that has such a device. Mobile website design is key in landing these customers. Just like a regular website, you can appeal to customers all over the country in the world, however, you need to have a design that’s attractive and functional. Truly, function is the most important on mobile devices because the view field is so much smaller. It can be harder to navigate on smartphones because of the small screen. This means buttons and links need to be clearly marked and easy to press. If all of your links are tiny, no one’s fingers are going to be able to click it without clicking everything around it and causing a ton of frustration. Things like this might seem trivial but it means everything when someone is on the go and looking at your site. What if they are in a store and debating if they should get your product or not? There they are, in the store, looking at your website on their phone. If they find a site that is hard to navigate and doesn’t provide good information upfront, you’re going to lose a sale. Mobile website design is key in making a sale to people who are ready to spend their money. The very nature of mobile devices is that they can be used outside the home. Again, if someone is looking up your website while not at home, it’s very likely that they’re about to make a purchase. Do everything in your power then to sell to them directly by making your website beautiful and functional. Good mobile website design can make this happen....

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Switching your Digital Marketing Agency? This Mistake can Cost You

Posted by on Feb 7, 2013 in Web Development | 0 comments

Getting successful at online marketing is not easy. It is possible that during the process, there might be a phase when you seem to have got stuck in a rut or you may find that you are not getting the results that you may have expected. Most business owners who come across this situation start thinking of switching agencies to resolve this problem. While this may seem the most likely solution, it may not always be the right thing to do. If your online marketing company shows the following traits, then it is recommended that you continue with it despite the odds: Gives a Realistic Picture: If your online marketing or website design company clearly states the things that it can do and things that it cannot, it is a good sign. Often business owners get drawn to companies that promise unrealistic results within a short time span. Stay away from such companies. If your current agency gives you a logical and realistic plan, you must stick with it even if it may be a little hard on your resources. Remember, no company has a magic potion that can deliver overnight results. Those who promise are just the ones to stay away from. Has a Proactive Approach: One of the easiest way to judge a digital agency or a SEO services firm is by keeping a tab of their regularity with team meetings, follow-ups, generating quality content, e-mailers etc. If your digital marketing partner is conducting all these activities efficiently and proactively, you can be rest assured that your account is in safe hands. Keen on Building Core Strategy: This is yet another litmus test for judging your online marketing agency. If you find that your agency has till now backed you up with a strong strategic plan and creative ideas, which you had not thought about or implemented yourself, then you should definitely continue with your current agency. Has a well-defined Structure: If your online marketing agency has drafted a comprehensive execution plan and has lined up every move in a specific way, this is a clear indication that you should not change your agency. Do not get lured by companies who promise a great deal without a concrete plan or any ground work. Clear Communication: If your company is delivering on all the above mentioned points but still lagging behind on the results, then it is time for a review and some radical changes. A clear communication is all that is required rather than switching your digital agency. Changing your web marketing company can cost you in more ways than you may think. It can not only increase the financial burden but also mean the start of the process all over again. This may be an additional pressure on your time, energy and other...

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Creating a web directory? factors you should consider

Posted by on Mar 26, 2011 in Web Development | 0 comments

I am not sure anyone who really want to create a web directory will take any notice of what I recommend or do not recommend but I will go ahead and make a recommendation any way, and my recommendation is that you should not bother! there are already thousands and thousands of web directories online, most of them identically, a significant number of them do not even bother to change the default categories and sub created by the directory script owners. As the saying goes, what is wort doing at all, is worth doing well so if you want to create a new directory, here are a few tips as to how to go about it the correct way. DON’T create a general web directory, only niche directories can be of any good. Look for a niche that is not over done online already, for example green web directory , online dating directory is already over done, do not reinvent the wheel. DON’T accept just any site into your directory, be very choosy and enforce your submission guidelines rigorously. DON’T ghetorise your directory. Many directory are just sites with loads of links, invest in quality content to differentiate your directory from all the others so that visitors to your directory will not just be webmasters who wants to submit their site but visitors will come for the contents and then click on the links on your site. The don’t above can be expanded to cover other qualities that will help you build a quality web directory includes: DO a short survey of webmasters to find out what they are looking for in a web directory. Go to web directory forum like the one at Webmaster Serve and gather useful data that can help you build a unique directory. DO something radically different, if you keep doing exactly what the existing directories are doing, there will be nothing special about your directory. DO introduce an introductory discount when launching your directory to ensure it is populated quickly. DO use social media in your marketing to ensure your directory gets quality SEO ranking withing a short time. You can find more information and links about web directories creating and managing web directories...

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