Webmaster communities and probably other communities have and interesting ways of getting project done by; starting a contest. At UK Webmaster forum, there has been logo contest, SEO contest and today, one of the members announced a website redesign contest.

The website to be redesigned is the site of and antique furniture business know as the A645 Trading Post, a family business that was established over 25 year ago. The contest seem straight forward, a few of the rules of the contest follows:

* The new website must compatible with, Microsoft Expression Web.
* The new site must be easy to edit.
* All contents from the existing website must be imported into the new site.

You an read the full rules at the contest url. You can also show your interest in the same thread of you want to participate. The contest url is Web Redesign contest.

Nowadays the Internet marketing gets bigger and bigger share from the budget of the marketing departments. In my opinion, the best opportunity in the online promotion is that it let you to compete effectively with much bigger and stronger companies in order to gain the confidence of the potential customers. You need to to grab this!

With the following guide i would like to help you a little to compete more succesfull with your new website or to transform an existing one to make it much more powerful in the online search engine marketing arena.

Content
Firstly, i would talk a little about the content. It is very easy to write effective content for search engines [i know it because i have done it many times] but i doubt that your products are aimed at crawling robots.
No matters whether your site is profit oriented or you want the visitors to sign up for your newsletter or you simply want to provide them some entertaining online, you certainly must have an aim. You need to build up and structure of the content keeping in your mind your ultimate aim.
Using the different keyword tool such as Google AdWords Keyword Tool or the DP Keyword Generator you may select those words or expressions, which may drive you organic traffic through search engine results.
You need to lead the visitors using the sentences and pictures to make them do what you want them to do. Don’t worry about the keyword density; this is not an issue anymore. Write convincing and enjoying natural content, structuring clearly using headings [<h1> ....<h3>]. Once you are ready, test it with as many people as you can.

Search engine optimisation is mainly composed of keyword research and positioning your website and web pages with [external and internal] links and the <title> tags. I will deal with the links a little bit later, but at this point you need to remember that you must write expressive, short and keyword rich unique title tag for every single inner page. This is an effective way to diversify your keyword basket.

One of the best feedbacks about the quality of the content beside the selling volume can be the “number of downloaded pages/ visit” statistic ratio. You may get this data using almost every web tracker service [Google Analytics, Statcounter etc.]. You must try to maximize this value and don’t forget your aim.

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