SEO

12 Trending Strategies SEO Tips in 2017

Posted by on Dec 18, 2016 in Google, Search Engine Optimisation, SEO | 0 comments

The end of 2016 is fast approaching, and while the rest are busy preparing for their Christmas and New Year celebration, professionals working in the digital marketing industry are already busy cooking up their premier strategies for 2017! While many might stick and continue with their current tactics, more ventures, especially the startup ones are looking at the opportunity to recalibrate their entire approach by riding the SEO trends expected for the incoming year. Many experts have shared their opinions, and below are the top 12 trending strategies that are expected to dominate next year’s bulk of marketing approach. This post was written for temi.co.uk by Joseph Sayaff who owns web design in the Philippines company.   Ultimate user experience With the number of websites and blogs created on a daily basis, people now have several options on where to get their information. Designing your website in a way that employs the most user-friendly design is said to be a significant advantage.   Quality links Link building is still alive and is seen to strive more this 2017. But rather than paying attention to bad hacks in getting links, the trend in this practice is set to focus on getting quality links from authority sites which trust your website. Search engines are also seen to be stricter in penalizing bloggers and content creators who are proven to involve themselves in this bad practice.   Page load time as a crucial factor for ranking If you can’t get your page to load for the first few seconds, you’ll most likely lose the attention of your readers. Several factors contribute to the slow loading of pages such as huge image sizes and unnecessary plugins. Removing these could help speed up your page loads.   Semantic SEO Using keywords on different online content types is seen to be the most efficient method to establish your relevance on a particular topic. While keyword usage is still pragmatic, this doesn’t seem to be the only focus that digital marketers should consider. Semantic SEO is predicted to dominate a good portion of the content marketing planning procedure. In this strategy, SEO experts expand their search to topics that are relevant to specific keywords. Rather than solely focusing on words, the bigger chunk of idea research would fall on titles that might answer the direct needs of the readers.   Potential of Google buying Twitter For the past months, we’ve heard some rumors about Twitter on the verge of dying or being purchased by other bigger companies. Potential buyers like Google, Apple, and Disney, came to view, but none has issued any official statement on whether or not the purchase would pursue. On recent reports, however, we’ve seen a dramatic increase in speculation about Google buying this micro-blogging platform. While this remains a speculation, a lot of experts already agree that this is indeed the path that Twitter is likely to take. For digital marketers who are using Twitter as a major platform to promote their product or service, the potential purchase could mean several changes on how one crafts their content considering the important shift in the search metrics that the SM platform may employ as means to adopt Google’s.   Mobile outnumbering desktop searches Whether we like it or not, more people are now using their mobile devices in seeking information online. While desktop usage is still widespread especially in a typical working environment, there is a significant increase of mobile usage for the past years. Experts are seeing more increase in this trend, which could ultimately affect the ways on how marketers should...

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How I avoid burnout when working on SEO projects

Posted by on Sep 19, 2016 in SEO | 0 comments

–by Izzy Wisniewska The world of search optimisation (SEO) is an incredibly exciting, dynamic and satisfying place to inhabit. Unfortunately, it can also be stressful. While SEO is at times fun, it is more often unpredictable. None of us really know what Google is up to and I’m yet to meet anyone in this field who can predict their next algorithm update. They always surprise us, make us think twice about our working practices and, sometimes, throw us off course entirely. Keeping up with Google, bringing new clients onboard and maintaining positive relationships with those you already have is difficult and can result in long, tiring days that do nothing other than raise one’s stress levels. SEO freelancers, in particular, often find themselves working sixty hour weeks. Overworking in this business doesn’t’t benefit anyone and, thanks to many years in the practice, I’ve picked up some great methods for preventing myself from reaching burnout when working on SEO projects. I’d like to share them with you in this post: I pick the right clients If you’re only just starting out, this may seem like something of an alien concept, but the ability to say “no” to clients who will do nothing more than stress you out is one of life’s most important lessons. Choosing clients who aren’t’t a good fit for your SEO business is akin to setting yourself up for failure, right from the off. Scope creep will make a regular appearance and dealing with the expectations of a client who really should be employing the services of someone else can be very stressful. Only pick clients you feel confident working for and whose aspirations you know you can satisfy. I keep my work-life balance in order Most people who work in SEO also have an active interest in the web and tech in general, and, as a result, keeping one’s work-life balance in order can be tricky. Without knowing it, you can easily fall into the trap of taking your work home and continuing to research SEO techniques from your couch. I avoid this by switching off when I get home. The laptop doesn’t’t leave its bag, I only look at my phone if it absolutely demands my attention and I set strict working hours, even if I’m working from home. I also book time into my diary to spend with loved ones, because they are one of the corner stone of one’s life, and one of the best ways to keep that all-important work-life balance in check. I strive to learn more every day Burnout can often stem from the belief that you’re out of your depth or what is known as ‘imposter syndrome’ (where you believe strongly that you shouldn’t’t be doing the job you’re doing). These are natural human traits, but I counter them by pushing myself to keep learning the art of SEO. I know that I will never master it – no one will. But what I can do is continue to read and observe my peers. In doing so, I learn more about SEO every day and feel more confident in my abilities as a result. I take regular breaks When I first started out, I’d work constantly throughout the day, only occasionally taking a break to make a hot drink or have a spot of lunch. That didn’t’t work at all and my productivity levels slipped because I was wearing myself out. Now, I take regular breaks throughout the day and rely on the Pomodoro technique to ensure they are long enough to recharge my batteries and frequent enough to...

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How to attract readers to your blog with quality content

Posted by on Jun 17, 2016 in SEO | 0 comments

There is no silver bullet or one-size-fits-all method when it comes to blog monetisation and audience building. It takes hard work, a smidgen of good luck and judicious use of best practices and search engine optimisation (SEO) techniques. Were you hoping for an easier answer? Sorry! “If you build it, they will come” simply cannot be applied to blogging. We live in a world drowning in content and the ability to cut through all of the noise – regardless of how niche your blog purports to be – takes an awful lot more than a clever title and a few social shares. When boiled down, your blog’s content is the key to attracting readers. Quality content will get noticed and encourage those that enjoy it to share your hard work with their friends and colleagues. But how do you write great content? What are the constituent elements that make up quality blog content? In this post, we’ve got 8 awesome tips for creating blogs that will drive visitors to your website. Some you’ll have heard of before (they bear repeating) while others may surprise you. Ready? Let’s go! 1. Spend 80% of your creative thinking on the title You could write the best blog post anyone has ever written in your chosen niche, but if the title doesn’t demand attention, no one will read it. That’s why you should spend the majority of your creative thinking time on the title. Include the key word you want to rank for and wrap it up in a short sentence that screams ‘click me!’. Use alliteration, promise an answer to a problem and use strong adjectives (e.g. “10 incredibly simple methods for avoiding poor TripAdvisor reviews”). If your title idea doesn’t arrive immediately, don’t worry; start writing the post regardless. Most great bloggers do this, as they find that inspiration for the title arrives during that process. 2. Become a better writer The term ‘blogger’ has, unfortunately, become rather more prevalent than ‘writer’ in recent years and, as a result, blog posts are often poorly written by people with bad literacy skills. If you want to become a blogger and attract a large audience that waits in anticipation for your next post, you need to become a better writer. No one is expecting you to be the next William Shakespeare, but the ability to construct sentences that are entertaining and easy to digest is a must if your blog is to gain any kind of traction on the web. 3. Create an outline Few great blog posts emerge perfectly from the first draft. ‘Free writing’ is a technique used by bloggers that enables them to get going without worrying about the quality of the content. The idea here is to simply create an outline of the post. Just write; you know the topic and you’ll hopefully have formed the basis for the title, so you’ve got something to go on. Create a rough beginning, middle and end – you can polish it up later. 4. Treat it as a story We all love a story, which is why you should treat every blog you write as its own mini tale of wonder and adventure. Your rough outline should have helped you develop the beginning, middle and end for your post, and that can in turn be the basis for your story. Take the readers on a journey and, if possible, leave them hanging at the end; a cliff-hanger is a great way to build an audience that will return for future instalments. 5. Use a ‘lead magnet’ Lead magnets are typically used...

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Optimising Your Social Media for SEO

Posted by on Jun 4, 2016 in Search Engine Marketing, SEO | 0 comments

By Abbeygail Urie Time and again, we hear and read the experts say that you cannot separate SEO (search engine optimisation) from social media. Even Matt Cutts also confirmed the relationship between SEO and social. And, that was in 2010 when social proliferation is not as intense as it is today. The concern now is how you, as a digital marketer, may capitalise on social media to boost your SEO outcomes. Here’s how to achieve a social SEO strategy success. Social content as...

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Help Your SEO and Increase Conversion by More Than 230% With Yandex Webisor

Posted by on May 3, 2016 in eCommerce, Search Engine Optimisation, SEO, Web Design, Web Development | 0 comments

As a person who works with e-commerce websites and  with websites that sell services, I can say from experience that many people in similar niche have probably been faced with the situation I came across regularly, where traffic to a  website is very good, but conversion rate is very low.There could be a number of reasons: Your traffic is not targeted. Your competitors sell it cheaper. You have poor navigation and usability. Your selling/registration form is too long. Users are confused by poor product description. I have come across the aforementioned problems on one of my client’s websites Travel Friends. Despite the volume and quality of traffic Travel Friends was getting, the number of sign-ups the site was getting should be significantly better that it was getting. The site’s conversion rate was extremely low. I looked at the average session duration and it was 4 minutes.   This is where Yandex Metrica really helped me. In this case study, I will show you how Yandex Webvisor helped me to increase conversion rate by 230% without spending a penny.   What you will learn: What is Yandex Webvisor How to enable Yandex Webvisor for your website for free How to use Yandex Webvisor to track user behavior In video format When filling web forms Link map analysis   What is Yandex Webvisor   Yandex Webvisor is an important tool every SEO guru, marketer and e-commerce website owner must have.  I know a few very good competing tools on the market that offer similar services, but they are not cheap, for example, ClickTale, which cost anything from $99/month to $990/month. Yandex Webvisor allows you to record every visit your website gets. It offers the flexibility for you to filter users based on their location, browser and other attributes. The captured information can then be played back in video format, this enable you to observe how your website visitors interact with your site contents. The site featured in this case study, Travel Friends was targeting the keywords/phrases “travel dating” and “travel friends” in the UK. How to Set Up Yandex Metrica (includes Webvisor) for Free on your Website This process is very easy.  Though Yandex is a Russian search engine; their analytics tool is available in English. By the way, it is very similar to Google Analytics and the set up process is identical to setting up Google Analytics. To set it go, go to metrica.yandex.com and create a new account. It will ask you to provide a Yandex powered email address. You can create a new one, for example MrRight@yandex.com during the registration process. Once you have registered, click “Add a counter” at the top of the page. On the next window, similar to Google Analytics, complete the registration process by providing: counter name and domain name. IMPORTANT: click “Counter code” and check “Webvisor, scroll map, form analysis” because it is unchecked by default. Now, install Metrica code on all the pages you want to track.   You now have a free tool for record user behavior and you can find out what parts of your website needs to be improved to make the buying/registration process more user friendly, thereby encouraging better conversion.   Three steps to using Yandex Webvisor to track user behavior   On the site used in this case study, it had the landing page below before I started working to improve conversion on the site: The landing page look reasonable enough, it had all the registration fields and it was not too long, it even had a “Facebook Connect” button. Despite that, the conversion was very poor...

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The Importance of Having a Mobile Friendly Website

Posted by on Nov 16, 2015 in homepage slider, Search Engine Optimisation, SEO | 0 comments

The Importance of Having a Mobile Friendly Website

The fact of having a website that is not mobile optimized leads you to lose sales. According to the latest researches: There are over 1.2 billion people accessing websites using their mobile devices. Global mobile traffic nowadays is 30% of all internet traffic. 88% of people agree that having a mobile optimised website encourages them to make a purchase. More than 50% of shoppers research online before making a purchase. 30% will abandon a transaction if the website has a poor mobile experience. Considering how important to have a mobile optimised website can be for everyone. It does not matter if you are selling services or just have a blog about cats. If you take into account the latest data about mobile internet traffic, you will be even more surprised: 1. Mobile exceeds PC internet usage for first time in history. This happened in 2014. 2. There are currently 4 billion mobile phones in use globally. 3. Undeveloped countries access the internet mostly from their mobile devices because they are cheaper than laptop or a tablet. 4. 1/3 of daily users on Facebook are mobile. 5. ½ of daily users on Twitter are mobile. Looking at these statistics, you probably will be very surprised at how many websites today are still not mobile-friendly. What Are Consumers Doing on Mobile? How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates: 99.5 percent access content/information. 63.1 access the Internet. 62.1 percent check email. 49.2 percent listen to music. 46 percent play games. 41.7 percent download and use apps. 15 percent make purchases. 15 percent read a book.   First, allow me to explain what a mobile friendly website is. If you do not know if your website is displaying well as a mobile or not; go to this Google’s tool: https://www.google.co.uk/webmasters/tools/mobile-friendly/. It will show you how well your URL displays on each device: mobile, desktop and tablet. For example, if you run a test for my latest monthly roundup you will see the following: Awesome! This page is mobile-friendly. Results show that only 2%-10% of all websites worldwide were designed with mobile users in mind. What I like about the Google mobile-friendly test tool is that it shows what must be improved if your website failed this test. For example, this website meshcomputers.com (I lose it occasionally) is not mobile friendly This tool tells you what must be changed to see “Awesome! This page is mobile-friendly.” For this particular website the problems are: Text too small to read Links too close together Mobile viewport not set Content wider than screen And here is how it looks on mobile device: As you may see, Google is absolutely correct and it is almost impossible to access this site using mobile. I’m sure that most users will leave this site immediately if they are using mobile.   How to Fix this Problem and Make your Website Mobile-Friendly 1. The first option is to create a separate mobile website on a subdomain or on a separate URL. m.example.co.uk or example.co.uk/mobile Big influencers like Rand Fishkin recommends to keep all content on a subdomain. “I would still strongly urge folks to keep all content on a single subdomain. We recently were able to test this using a subdomain on Moz itself (when moving our beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword we tracked to the pages. I’ve had the opportunity to see many dozens of other sites do the same,...

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