Archive for the ‘Search Engine Optimisation’ Category

Need to improve your Google ranking? join the discussion

Tuesday, November 11th, 2008

One of the most exciting things about webmaster forum it the community approach to finding a solution to any problem. At webmaster serve, one of the regular users is having problems increasing his search engine ranking, he posted this problem to the forum and within a few minutes a detailed information on how to improve his ranking was posted by another member.

Excerpts from the post follows:

You are trying to improve the Google ranking or the Google toolbar PR ?

Because those are two different things.

You can increase the positioning in SERPs ( so also google`s results pages ) or you can increase the PageRank, the one you see in toolbar. The PR is useless IMHO, but with the ranking, you can get the traffic to monetize your website.

Research is the key!

In order to increase the positioning of your website in SERPs you must research for keywords. Choosing the right keywords and an acceptable target for a period of time ( lets say 6 months ) is the first step you should do.

Onpage optimization

After you have finished researching, you move on to the next step - onpage optimization. You asure that everything is allright on your page. A couple of things you should look out for :

The magic list

- Title of the page, unique for each page ( this is the first text on a page, and we know that the first text is THE MOST important ).
- having you content structured corectly, using subtitlings ( h1, h2, h#… )
- having emphasized your keywords
- having filled in the titles for links and images
- having filled in the alt for images
- having the right frecvency of keywords.

Internal linking & website structure

Now, we move further and reconsider the link structure - as the internal linking is very important. We need to know how to create the structure of the websites, short URLs, name of the pages containing keywords, corect categorization, etc.

Be sure you link in for important pages, as you need the spider to see that those pages are important. So first level is for categories and important pages. Since the index page of a website is the strongest ( because most of us build links for the index, very few build for internal pages ) we place links only for what we think its important.

And the example..?!

For the rest of the pages, the ones the user needs to see in order to gain trust in the website, but you dont really want to lose the trust you send to other pages ( ! important ones ) - we apply nofollow to links.

So for example on the link for “about us” page, we add nofollow attribute. This way, the trust the index page shares further to internal page is in bigger amount than it would have been if we had the about us page with direct link.

You can read the full post here.

You can join the discussions at webmaster serve by registering here.

Double your organic search result with long tailed keywords

Wednesday, October 22nd, 2008

A little bit of lateral thinking can help you get more traffic to you site, as a matter of fact, not just slight traffic but huge significant traffic.  As we all know there are hundreds if not thousands of websites competition for the same keywords, most of them chasing after the same premium keyword that is most popular for their niche, there is not thing wrong with this, its just that using the so called long tailed keywords, you can actually generate much more traffic because you face stiffer competition for this keywords.

An excellent article about long tailed keywords was posted on Boss Cart ecommerce shopping software website, excerpts and link to the article follows:

There might be 1000 web sites or more just like yours on the internet.  So how
do you compete? The “big guys” dominate the search engines, and you might
find it hard to get into the first 20 pages. Many internet users won’t look beyond
the first page of the internet search, almost none look beyond the second or third
Pages. Again, how  do you compete? By knowing something that the “big guys”
don’t.  Enter the long tail.

 

full long tailed keywords article can be found here

Microsoft bids £23 billion for Yahoo

Saturday, February 2nd, 2008

It was reported today that Microsoft has launched a £23 billion bid for Yahoo inc. Yahoo, owns the busiest website in the world but its primary source of revenue, advertising not doing as well as the stock market expected, this led to Yahoo stock losing value.

Microsoft bid values Yahoo more that what its actually worth on the stock market. City is expecting to hear from Yahoo boards to see if they will recommend the bid to their shareholders.

seocontest2008 - Are you the best SEO consultant?

Friday, February 1st, 2008

UK Webmaster World forum launched and SEO contest today, the keywords participants in the contest are supposed to optimised is the word “seocontest2008″. The search for that keyword yesterday in Google yielded no results. A few hours into the contest and Google has recorded over 500 documents with that keyword.

Participants are still being accepted for the 3 months long contest. Press release below from UK WW SEO contest organisers give full details of the contest and how you can join.

As you might be previously informed on the 1th of February the UK Webmaster World Community will launch an international seo contest and the winner will receive $1000 and each 3 runners up will get $100.


What is the targetted keyphrase?

Well, the selected keyphrase will be announced at midnight of 31st of January.

How can I enter?
In order to help us identify you as a participant during the contest you need to do two things:

  • Take the rules seriously
  • Insert this html code into your competitive design page

    Quote:

    <a href=”http://forums.ukwebmasterworld.com/” target=”_blank” user=”your name”>UK webmaster forum seo contest</a>

    We are going to design a result table page for the contest and the value of the user tag will be displayed next to your result so this will identify you during the contest.

You can find SEO contest page here

You can find SEO contest forum here

Does hypen in URL affect SEO?

Monday, December 10th, 2007

Some SEO experts believe having hyphen in domain names or URL affects SERPs and ranking for particular keywords positively while
other disagree.
This is to be tested out at UK Webmaster Forum using a small experiment. The experiment is designed as listed below, we should have the result of the experiment by Friday.

Experiment design

* two domains names registered, one with hyphen, one without
* Domain name has not relevance what so ever with the contents of the site
* Domain names hosted on the same IP address, same time
* There will be no outgoing links from the sites
* The page size on both domain will be the same
* Same bolding tags and other formatting in the two sites will be kept the same.
* Avoid putting same contents on both pages to avoid duplicate contents penalty
* The same number of links from the same source will point to both sites


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Temi Odurinde Internet blogs offers information, resources and opinion on Internet related topics such as web hosting, domain Name registration, website marketing, website promotion and search engine optimisations(SEO) related issues. Temi's Internet blogs welcomed articles from other bloggers within the aforementioned industry, please contact Temi Odurinde if you wish your article published on this site.