Search Engine Optimisation

12 Trending Strategies SEO Tips in 2017

Posted by on Dec 18, 2016 in Google, Search Engine Optimisation, SEO | 0 comments

The end of 2016 is fast approaching, and while the rest are busy preparing for their Christmas and New Year celebration, professionals working in the digital marketing industry are already busy cooking up their premier strategies for 2017! While many might stick and continue with their current tactics, more ventures, especially the startup ones are looking at the opportunity to recalibrate their entire approach by riding the SEO trends expected for the incoming year. Many experts have shared their opinions, and below are the top 12 trending strategies that are expected to dominate next year’s bulk of marketing approach. This post was written for temi.co.uk by Joseph Sayaff who owns web design in the Philippines company.   Ultimate user experience With the number of websites and blogs created on a daily basis, people now have several options on where to get their information. Designing your website in a way that employs the most user-friendly design is said to be a significant advantage.   Quality links Link building is still alive and is seen to strive more this 2017. But rather than paying attention to bad hacks in getting links, the trend in this practice is set to focus on getting quality links from authority sites which trust your website. Search engines are also seen to be stricter in penalizing bloggers and content creators who are proven to involve themselves in this bad practice.   Page load time as a crucial factor for ranking If you can’t get your page to load for the first few seconds, you’ll most likely lose the attention of your readers. Several factors contribute to the slow loading of pages such as huge image sizes and unnecessary plugins. Removing these could help speed up your page loads.   Semantic SEO Using keywords on different online content types is seen to be the most efficient method to establish your relevance on a particular topic. While keyword usage is still pragmatic, this doesn’t seem to be the only focus that digital marketers should consider. Semantic SEO is predicted to dominate a good portion of the content marketing planning procedure. In this strategy, SEO experts expand their search to topics that are relevant to specific keywords. Rather than solely focusing on words, the bigger chunk of idea research would fall on titles that might answer the direct needs of the readers.   Potential of Google buying Twitter For the past months, we’ve heard some rumors about Twitter on the verge of dying or being purchased by other bigger companies. Potential buyers like Google, Apple, and Disney, came to view, but none has issued any official statement on whether or not the purchase would pursue. On recent reports, however, we’ve seen a dramatic increase in speculation about Google buying this micro-blogging platform. While this remains a speculation, a lot of experts already agree that this is indeed the path that Twitter is likely to take. For digital marketers who are using Twitter as a major platform to promote their product or service, the potential purchase could mean several changes on how one crafts their content considering the important shift in the search metrics that the SM platform may employ as means to adopt Google’s.   Mobile outnumbering desktop searches Whether we like it or not, more people are now using their mobile devices in seeking information online. While desktop usage is still widespread especially in a typical working environment, there is a significant increase of mobile usage for the past years. Experts are seeing more increase in this trend, which could ultimately affect the ways on how marketers should...

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Help Your SEO and Increase Conversion by More Than 230% With Yandex Webisor

Posted by on May 3, 2016 in eCommerce, Search Engine Optimisation, SEO, Web Design, Web Development | 0 comments

As a person who works with e-commerce websites and  with websites that sell services, I can say from experience that many people in similar niche have probably been faced with the situation I came across regularly, where traffic to a  website is very good, but conversion rate is very low.There could be a number of reasons: Your traffic is not targeted. Your competitors sell it cheaper. You have poor navigation and usability. Your selling/registration form is too long. Users are confused by poor product description. I have come across the aforementioned problems on one of my client’s websites Travel Friends. Despite the volume and quality of traffic Travel Friends was getting, the number of sign-ups the site was getting should be significantly better that it was getting. The site’s conversion rate was extremely low. I looked at the average session duration and it was 4 minutes.   This is where Yandex Metrica really helped me. In this case study, I will show you how Yandex Webvisor helped me to increase conversion rate by 230% without spending a penny.   What you will learn: What is Yandex Webvisor How to enable Yandex Webvisor for your website for free How to use Yandex Webvisor to track user behavior In video format When filling web forms Link map analysis   What is Yandex Webvisor   Yandex Webvisor is an important tool every SEO guru, marketer and e-commerce website owner must have.  I know a few very good competing tools on the market that offer similar services, but they are not cheap, for example, ClickTale, which cost anything from $99/month to $990/month. Yandex Webvisor allows you to record every visit your website gets. It offers the flexibility for you to filter users based on their location, browser and other attributes. The captured information can then be played back in video format, this enable you to observe how your website visitors interact with your site contents. The site featured in this case study, Travel Friends was targeting the keywords/phrases “travel dating” and “travel friends” in the UK. How to Set Up Yandex Metrica (includes Webvisor) for Free on your Website This process is very easy.  Though Yandex is a Russian search engine; their analytics tool is available in English. By the way, it is very similar to Google Analytics and the set up process is identical to setting up Google Analytics. To set it go, go to metrica.yandex.com and create a new account. It will ask you to provide a Yandex powered email address. You can create a new one, for example MrRight@yandex.com during the registration process. Once you have registered, click “Add a counter” at the top of the page. On the next window, similar to Google Analytics, complete the registration process by providing: counter name and domain name. IMPORTANT: click “Counter code” and check “Webvisor, scroll map, form analysis” because it is unchecked by default. Now, install Metrica code on all the pages you want to track.   You now have a free tool for record user behavior and you can find out what parts of your website needs to be improved to make the buying/registration process more user friendly, thereby encouraging better conversion.   Three steps to using Yandex Webvisor to track user behavior   On the site used in this case study, it had the landing page below before I started working to improve conversion on the site: The landing page look reasonable enough, it had all the registration fields and it was not too long, it even had a “Facebook Connect” button. Despite that, the conversion was very poor...

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The Importance of Having a Mobile Friendly Website

Posted by on Nov 16, 2015 in homepage slider, Search Engine Optimisation, SEO | 0 comments

The Importance of Having a Mobile Friendly Website

The fact of having a website that is not mobile optimized leads you to lose sales. According to the latest researches: There are over 1.2 billion people accessing websites using their mobile devices. Global mobile traffic nowadays is 30% of all internet traffic. 88% of people agree that having a mobile optimised website encourages them to make a purchase. More than 50% of shoppers research online before making a purchase. 30% will abandon a transaction if the website has a poor mobile experience. Considering how important to have a mobile optimised website can be for everyone. It does not matter if you are selling services or just have a blog about cats. If you take into account the latest data about mobile internet traffic, you will be even more surprised: 1. Mobile exceeds PC internet usage for first time in history. This happened in 2014. 2. There are currently 4 billion mobile phones in use globally. 3. Undeveloped countries access the internet mostly from their mobile devices because they are cheaper than laptop or a tablet. 4. 1/3 of daily users on Facebook are mobile. 5. ½ of daily users on Twitter are mobile. Looking at these statistics, you probably will be very surprised at how many websites today are still not mobile-friendly. What Are Consumers Doing on Mobile? How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates: 99.5 percent access content/information. 63.1 access the Internet. 62.1 percent check email. 49.2 percent listen to music. 46 percent play games. 41.7 percent download and use apps. 15 percent make purchases. 15 percent read a book.   First, allow me to explain what a mobile friendly website is. If you do not know if your website is displaying well as a mobile or not; go to this Google’s tool: https://www.google.co.uk/webmasters/tools/mobile-friendly/. It will show you how well your URL displays on each device: mobile, desktop and tablet. For example, if you run a test for my latest monthly roundup you will see the following: Awesome! This page is mobile-friendly. Results show that only 2%-10% of all websites worldwide were designed with mobile users in mind. What I like about the Google mobile-friendly test tool is that it shows what must be improved if your website failed this test. For example, this website meshcomputers.com (I lose it occasionally) is not mobile friendly This tool tells you what must be changed to see “Awesome! This page is mobile-friendly.” For this particular website the problems are: Text too small to read Links too close together Mobile viewport not set Content wider than screen And here is how it looks on mobile device: As you may see, Google is absolutely correct and it is almost impossible to access this site using mobile. I’m sure that most users will leave this site immediately if they are using mobile.   How to Fix this Problem and Make your Website Mobile-Friendly 1. The first option is to create a separate mobile website on a subdomain or on a separate URL. m.example.co.uk or example.co.uk/mobile Big influencers like Rand Fishkin recommends to keep all content on a subdomain. “I would still strongly urge folks to keep all content on a single subdomain. We recently were able to test this using a subdomain on Moz itself (when moving our beginner’s guide to SEO from guides.moz.com to the current URL http://moz.com/beginners-guide-to-seo). The results were astounding – rankings rose dramatically across the board for every keyword we tracked to the pages. I’ve had the opportunity to see many dozens of other sites do the same,...

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Time To Start Doing SEO For Bing? Don’t Miss The Opportunity

Posted by on Dec 10, 2014 in Search Engine Optimisation, SEO, Yahoo | 0 comments

Time To Start Doing SEO For Bing? Don’t Miss The Opportunity

Updated 10th of December 2014: Mozilla updated Firefox for UK users and changed default search engine to Yahoo. I was not expecting to see in the near future that the Bing search engine would become a real competitor to Google search. However, last week a situation came about that completely changed the SEO world. Maybe it is too soon to make a true proclamation, but it is only the beginning of showing us that Google is not the only option in the search world. Not many people actually took into account Bing when it came to SEO. I’m sure that the majority of webmasters are already aware of the recent change in the search market. On December 1st Mozilla officially released Firefox 34 where they changed the default search engine from Google to Bing. Here is the quote from the official 34 version: Default search engine changed to Yahoo! For North America. Bing powers Yahoo search engine. Default search engine changed to Yandex for Belarus, Kazakhstan and Russia. For now,this only applies to the U.S. users and some Russian speaking users, but we’ve already seen a significant change in the search market share. Following is the US search share for December 2 2014 What we see: Google’s search share in U.S. dropped from 82.14% to 63.46% Yahoo! search share in U.S. increased from 9.64% to 29.40%. Yahoo increased its search presence in North America 3 times in just one day. Sounds fantastic! Aodhan Cullen, CEO, StatCounter said “Firefox 34 is still being rolled out so its usage is currently quite low. It will be interesting to see how this develops. At the moment the change is having a negligible impact on overall search share in the US, but if this early usage trend on Firefox 34 continues then Yahoo could be on course to gain a number of percentage points.” I’m sure that a lot of webmasters think that, in the next few weeks, those people who must use Yahoo will now switch back to Google. But I’m not sure that many of the new Yahoo users even think about the difference in search results. The person just types a search query into the search bar and receive a list of search results. Is Bing traffic valuable? The only way to check this is to review your site statistics. Personally, I can say that Bing traffic is the same quality as Google traffic. At the same time, my friend Matthew Woodward showed his statistics based on how many of his visitors from Bing subscribed to the email list.   Source Bounce Rate Pages/Sessions Avg. Session Duration Subscribe to Email List Affiliate Click Google 5.13% 3.67 00:03:13 1.64% 7.79% Bing 4.05% 3.79 00:04:05 2.79% 10.70%   As you may see, Bing traffic was even more valuable than traffic from Google. What we know? Google and Mozilla did not reach any agreement and theyprobably have a current deal saying that Google is the default search engine in Europe. However, since some moves were made in the U.S. and Russia, it means that very soon Google could possibly be replaced in Europe, too. The difference in search results: I did not monitor different search queries in Google and Bing to see what is the difference, but I took my name query “Evgeniy Garkaviy” and typed it into Google and Bing search bar and following are the results. 1. In Google, the first search result is temi.co.uk. Then Twitter Google+ Travel Friendz Matthew Woodward 2. In Bing the first search result is Twitter. Then temi.co.uk Again temi.co.uk Matthew Woodward Again Matthew Woodward Conclusion:...

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Christmas Link Building Secrets – How To Be Successful On Holidays

Posted by on Nov 24, 2014 in eCommerce, Search Engine Optimisation | 1 comment

Christmas Link Building Secrets – How To Be Successful On Holidays

Throughout the year you work to build links on your website for whatever purpose. This includes link-building for the holidays. Some people are able to start early for the holidays before the season is in full swing, but even if you don’t have that luxury you can still get started. Just think about what people will be search for this holiday season. Think about typical searches that are commonly conducted around the holidays. Christmas is a holiday that creates demand for various types of items you may not think about too much during the year such as charitable donations and dating. Yet, items such as toys, clothes, and electronics create a dramatic increase in web traffic during November and December. I was very inspired by this post of Peter van der Graaf so I decided to create my own Christmas link building strategy. Christmas Editions When creating a Christmas edition for products and offers your site can become quite attractive to web shoppers and those searching for the perfect gift. It is known that your site will be liked when you include things that appeal to different audiences. Think about items that are popular or in season. This may include clothing, electronics, and even travel packages or services for small and large businesses. Think about things people will want to take part in such as special offers or products they could use during this time of the year. Decorative iPhone cases for the holiday season Holiday women’s sweaters Webhosting Christmas specials and design packages Christmas present ideas for paddlers Online auction gift ideas for him and her to the highest bidder Charity Donations   Did you know the media tends to get attracted to links that present unique products and events related to charities? Not only do the media get attracted to this information, but web visitors that come to your site may be interested in learning about charities making a difference this Christmas season. A good way to do this is to link to charities you admire. Even if you are unable to make a donation at this time, you can encourage others by leading them to the charity’s website. You never know what one link can do for someone in need. These proven experts in social media marketing field share their tips for fundraising. Take some time to find worthy links for this section. With millions of people shopping for friends, family and loved ones, it something special to be able to share to someone in need that can make their Christmas season even more special. When large donations are made or when there is a charity event, the media and interested parties can use your help in finding such elements. You can do a world of good for charities you have an interest in. Special Christmas cards for charitable causes Making Christmas special for Children with special needs Christmas fundraising with a purpose Buy our products and we’ll donate or this example or this one Some Christmas Facts   You can offer a variety of fun and intriguing information to your website regarding Christmas facts. This is the type of information shoppers’ stubble upon while doing their shopping online. You can be as creative as you want with this. Offer a variety of facts people will want to learn about. This can be anything from how much money consumers spend to where to find the hottest toys and electronics of the season. Here are a few suggestions to consider. Online dating sees increase in traffic for boxing day Christmas spending help grows economy How many people...

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Essential SEO for YouTube

Posted by on Aug 26, 2014 in Search Engine Optimisation, SEO | 2 comments

Essential SEO for YouTube

YouTube is often overlooked as a marketing tool by many companies but it can become a great source of traffic, views and engagement for any online business owner with just a modest investment. Whether you want to promote a production services, establish yourself as an expert in your niche or just raise awareness of your brand, YouTube is unparalleled in terms of video marketing. And because YouTube is a Google-owned company, it is perfectly tailored to get your videos ranking well in Google’s search engine results pages. Below are some tips that will help you to improve the SEO of your videos and maximise the potential audience that you can reach. More Than Just Video Sharing YouTube is more than just a video platform; it is also a platform for engagement. You can make video series, annotate your uploads and talk to your users in comments threads, and run channels which show videos related to your chosen subject. What’s more YouTube is a search engine itself. Google uses a large number of elements to determine the ranking of videos in YouTube but YouTube itself also uses a whole host of factors to determine where to rank your video when searches are made within YouTube itself.If you want to have a chance of your videos being featured within Google or YouTube search, then you will need to make an effort to understand the ranking factors. The algorithm considers trust, authority, channel strength, keywords, popularity, reactions and more when ranking videos. A video that gets lots of external links, comments, and views will rank better than one no one has watched. However, this is something of a chicken and egg situation. How can you get people to watch videos if the most important ranking factors are popularity? Well, there are some other ranking factors that you can control more easily, and focusing on those is a good starting point. It might seem obvious but the most important aspect of video marketing is producing high-quality video content. That’s not to say you shouldn’t always have the SEO angle in the back of your mind though. A video that is in HD will always be promoted over a lower-quality video for instance. This is both a video quality and an SEO benefit. Videos that include keywords in their annotations and descriptions are more likely to show up in the search results than ones that do not, and videos that have links to them, and links going out from them, are also likely to perform well. If you can include the above, and select an attractive thumbnail for your video so that it gets clicks when it is displayed, then your rankings are likely to improve. Getting Started with your YouTube Channel Another aspect that is often overlooked in YouTube marketing is your YouTube channel. Whilst this won’t affect the SEO of your individual YouTube videos, it is vitally important to know the dos and don’ts so when users do decide to click through to your channel they get the best possible experience.So for example you should Never mix your corporate and consumer content Never put your most popular content at the top of your channel, although it may seem tempting to do so Never put TV ads at the top Order your content using hashtags Use hashtags to help connect your channel and videos with other relevant channels Past channel performance is an important ranking factor too. So once you have a couple of videos that are performing well, you can expect that future videos will have a head start. That’s not to...

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