Search Engine Marketing

Search Engine Marketing and related topic

How to optimise your site to rank higher for local searches.

Posted by on Jun 28, 2016 in Search Engine Marketing, Webmaster Resources | 0 comments

Over the years, Search Engine Optimisation (SEO) has grown to encompass a number of areas that wouldn’t necessarily have been viewed as part of SEO in the past. Things like digital PR and content marketing are classic examples. Of course, achieving top rankings for websites was and still is the core of SEO campaigns, but even when it comes to SERPs (search engine results pages) we’ve seen a lot of change. The once-regular sight of 10 blue links is now ancient history and the task of optimising for local searches has evolved into a rather different beast. To fully appreciate the changes Google has made in the way it displays local search results we have to go back in time and look at two significant algorithm updates. The ‘Venice’ update, which rolled out in February 2012, introduced major changes to the way in which search results are displayed. A number of searches that would previously have displayed standard results, suddenly began showing up in local results. For example, someone searching for “hairdresser” before the update would have received the standard 10 blue link results. After Venice, the results from such a search would be more relevant to his or her location, i.e. local results. You can read more about the Venice update here. The other hugely important update that had a significant impact on local search was ‘Pigeon’, back in 2014. This update introduced a number of additional changes to the way in which Google evaluated and displayed results for local search queries. Fast-forward to 2016 and local search is now a big part of SEO. Over the years, SEO professionals have been able to identify a number of factors that correlate with higher rankings for local searches. Some of the factors are identical to those of standard, organic SEO, and the main two, (links and content) have been confirmed quite recently. However, there are a number of additional factors which you wouldn’t necessarily think of as important when it comes to organic (i.e. non-local) Search Engine Optimisation. In this post, I will walk you through some of the basic steps of local SEO. Google My Business Listing You need to verify your Google My Business Listings. You will find more info on how to complete this process here. It’s a pretty straight forward but essential task if you want to rank for local searches. Doing so will tell Google where your business is based so that they can display its location for anyone searching for services or products you offer within their local area. Keep your listing updated and encourage customers to leave reviews. Local Content Time for an obvious one; in order to rank well for local searches, your website needs to contain your address and (ideally local) phone number. Your location should also sit amongst the keywords on your homepage as well as any services pages. Optimising for this is no different to that of traditional SEO – you want your keywords in all the important places: your title tag, H1 title, within the body of your content, alt image tags and so on. It also pays to embed Google Maps on your contact page, as this will help visitors pinpoint your location and obtain route guidance. It is a good idea to have some local content on your blog, too (topics would vary depending on your niche). You could have a variety of guides, for example “The top 10 [somethings] in [your area].” Having a good variety of local content can help Google understand that your website is relevant to the area in which the...

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Optimising Your Social Media for SEO

Posted by on Jun 4, 2016 in Search Engine Marketing, SEO | 0 comments

By Abbeygail Urie Time and again, we hear and read the experts say that you cannot separate SEO (search engine optimisation) from social media. Even Matt Cutts also confirmed the relationship between SEO and social. And, that was in 2010 when social proliferation is not as intense as it is today. The concern now is how you, as a digital marketer, may capitalise on social media to boost your SEO outcomes. Here’s how to achieve a social SEO strategy success. Social content as...

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Most Common Content Marketing Mistakes

Posted by on Sep 18, 2014 in Search Engine Marketing, Webmaster Resources | 0 comments

Most Common Content Marketing Mistakes

Content marketing has remarkable abilities in providing great value to a particular brand’s audience. While content marketing is not a new concept, the recent changes to Google’s algorithm require the digital marketers to rethink their idea of creating and publishing contents online. Nowadays, digital marketing is not complete without adjusting and reacting to the insights of analytics. Here are the most common mistakes content marketers do without knowing it. 1) Measure for conversions Oftentimes, we approach content creation and promotion based on the results of direct responses without focusing much on creating contents that should drive conversions. Other times, we focus too much on the bottom of the sales funnel (sale-sy contents and over-promotion), thinking that if the readers find your content useful then why they are not buying from you. What to do: Think of different contents differently. Each content is warranted for its engagement and conversion purposes. The contents should be about the people’s felt and immediate needs and how your brand can help them so they may engage with the contents actively and then become a customer. Engagement must be your first measure followed by conversion. Determine if people are discovering your website (visit). Next, determine if they are enjoying it (bounce rate, time on site and page views). Are they loving your contents (hitting favorite button and/or becoming fans, follower or subscriber)? Are they engaging with it (like, comment and share)? The key is to optimize to delight your readers first. If the content has enough actively-engaged traffic, this is the right time to optimize the engagement into conversion.   2) Treat engagement in aggregates Most of us is guilty with this. We have a tendency to compare traffic by merely looking at Google Analytics dashboard, comparing traffics from different sources. What we did not realize is the fact that our websites and each of its pages are unique. Thus, the nature of engagement for each page varies. Products page will certainly receive more traffic and time on site than the blog posts. Engagement results will be completely different for traffic sources driving traffic to the products page and to the posts more so when comparing figures such as page views, bounce rates, average session lengths, etc. The same holds true even when different traffic sources achieve optimal results. What to do: Resist the itch beyond the dashboard. In understanding the website’s performance effusively, comparing the traffic sources based on the engagement parameters is critical. This should be done for each page. Through this, you will be able to create page performance benchmarks and draw the appropriate conclusions. Determining which sources drive the best engagement results will be then possible. Another thing, when you compare traffic sources, discard all those pages that receive less than ten views. The process enables you to focus on comparing areas or web pages that attained minimum engagement. These are the pages that matter most.   3) Define social engagement ONLY Don’t take it wrongly, but social signals and social proofs are critical nowadays. These are great measures if you are writing contents for the social platforms. It’s a different story if you are not. Customer behaviors vary from one demographic profile to another despite communicating with them using the same branding voice and tone. What to do: Social sharing is important for any digital business. Thus, publish made-for-social contents. These contents are shorter, more precise, more visual and often have catchy titles. Traditional engagements, on the other hand, must be measured for longer and more in-depth contents especially those you publish on the corporate blog. 4) Compare CTRs between...

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Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Posted by on Jun 26, 2014 in Google, Search Engine Marketing, Search Engine Optimisation, SEO | 0 comments

Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Google Penalty does not mean that you should forget about organic traffic. In this post you will learn the difference between manual and algorithmic penalty and how to recover. What you will learn: How to determine which penalty your site was affected Symptoms of manual and algorithmic penalty What links must be removed at first How to recover from manual and algorithmic penalty When should you wait the results There are two kinds of penalties for link building methods that violate Google’s guidelines. Manual (you receive unnatural link warning in your Webmaster Tools account) Algorithmic, also known as Google Penguin (you can recognize it only if your traffic is down or site’s visibility in Google is down and you did not receive Google’s unnatural link warning). Here is how it looks if your site has been hit: First, we will talk about manual penalty 1. You must check if you really have been penalized. For this, go to your Webmaster Tools account and click “Search Traffic” -> “Manual Actions”. If you are under penalty, then you can find unnatural link warning message. There are two types of messages: A.) Partial Matches – “some manual actions apply to specific pages, sections, or links”. Google says that only some incoming links are affected. “Unnatural links to your site – impact links. Google has detected a pattern of unnatural, artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control so, for this incident, we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole.” B.) Site-wide matches – impacts a full site. The main reason for manual spam penalty is exact match anchor text. It means that if you have a site in SEO niche, most of your anchors are “seo”, “seo serives”, “search engine optimisation”, “seo london”…ect. Today, it is not working and you have to be very careful with exact match anchor links. Both penalties, manual and algorithmic, are focused on exact match anchors. Google considers it as spam. Quick guide on how to recover from manual penalty: Find a message in your Webmaster Tools account Send reconsideration request In the new message, you will see a few examples of unnatural links Do what they ask in that message Send reconsideration request again In this section of my post, I will not be talking about the best methods to clean your backlink profile. I will do this below where I will share my knowledge about Penguin recovery. My case is very easy. Send a request to find what your links Google webspam team consider to be spam. Remove them and those that are very similar to them… send another request. If the penalty was not revoked, do the same with the new link samples. In most cases, you will have to remove exact match anchor links or disavow them because Google consider such links as spam. If you can change the links, then it is better to make them no anchor. But don’t do this with all your links at the same time. After few paragraphs, you will understand why… Be observant even with Google link samples. Sometime ago, they marked one my nofollow links as spam and I had to ask why nofollow link should be removed, too. They admitted the mistake. Also Dave Cain on Google Plus showed his unnatural link message where DMOZ link was marked as a spam link. As you can see, Google’s algorithms not so common, too. Situation 1 If you bought links on monthly basis then:...

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UK Adwords Consultant for Small Businesses. PPC Campaign Management

Posted by on Jan 31, 2014 in homepage slider, Search Engine Marketing | 0 comments

UK Adwords Consultant for Small Businesses. PPC Campaign Management

The team of Temi.co.uk offering you SEO and PPC services. Pay Per Click (PPC) advertising on leading search engines is one of the best ways to place your products or services before potential customers very quickly, in most cases, withing minutes. You can create and manage Pay Per Click advertising campaign yourself, however it can be prohibitively expensive if you do not choose your keywords carefully, craft and word your advertisement text right or direct potential customers clicking on your advert to an well designed and optimised landing page. This is where PPC advertisement marketing team at Temi.co.uk come in, we can set up, optimise, maintain and enhance your PPC advertisement campaign for you at a price you can afford. We Can Help Your Business Attract More Customers For Less Outlay You are an expert at what you do, just like we are experts at setting up, maintaining and managing PPC adverts for our clients. While you focus on delivery quality and value to your clients, we focus on helping drive traffic to your website by setting up well structured Google AdWords campaign that brings maximum return on your investment. We can also set up, optimise and maintain your Yahoo & Bing adverts to ensure maximum ROI. Free Initial Consultation We can get your Internet marketing campaign off the ground quickly and effectively without huge outlay, in fact, our initial consultation, including planning and structuring your Google AdWords or Yahoo / Bing pay per click advertising marketing campaign is FREE. To get started, please contact Evgeniy via out contact form....

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Enabling your Business to Make the Most of AB Testing

Posted by on Nov 4, 2013 in Search Engine Marketing | 0 comments

When it comes to your business, there are many decisions that have to be made on a daily basis. From small decisions to huge ones, every choice you make and option you take will have an impact on your business, whether it is a positive one or negative one. A/B testing is a method that is used to help make certain choices easier and more informed, as you are able to use this technique to determine whether one variation of something such as your website is better than the other. There are certain steps that you need to take in order to make the most of this method of testing, and this includes: Think ahead It is important to think ahead when you are planning to conduct a test such as A/B testing for your business. This means planning ahead and thinking carefully about what exactly you want to test as part of this process, as well as what results you hope to achieve by carrying out the test. Making sure you plan ahead is an important part of the smooth running of A/B testing. Decide when to test It is a good idea to work out the best time to run your A/B testing in order to maximize the chances of success. It is a good idea to run the tests at off peak times when internet traffic is lower and speeds may therefore be faster for you to upload and download as required. Make sure whatever time you choose to test Option A, you also choose the same time on another day for the testing of Option B so that the results are comparable. Make use of tools to review Once you have done your tests, you need to make sure you review the results so that you can make a decision with regards to which option is best for your business. You should make use of online tools to help you to effectively review the results, such as those available from Maxymiser. This will help to make the whole review process much easier and more efficient, so you can benefit from more accurate information to help you make more informed decisions. Make your changes based on results Once you have reviewed the results of your A/B testing, you need to make one of those all important business decisions with regards to what you think works best for your business based on these results. You can then start looking at implementing the relevant changes and hopefully start reaping the rewards of your hard work! Continued analysis It is important that you do not simply carry out your A/B test and then leave it at that. Continued analysis is important to ensure that the changes you have made continue to be effective. If the effectiveness is only short lived, you may need to look at carrying out a further test and looking at changing a different variable for longer term results. A/B testing is a pretty straightforward process but it is necessary to be thorough in order for your business to...

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