Significantly improve online sale & SEO ranking by just spelling correctly

July 15, 2011

Improve online sales & SEO ranking by just spelling correctly

Spelling Mistakes Reduce SEO Success
When newbie webmasters are are talking about how to improve search engine ranking most of the focus tends to be on building inbound link, on page optimisation, keyword density and other popular SEO factors, when you ask what they think is the most important of all the factors the tend to say inbound links.
It is quite true that all the aforementioned factors are important but there is an even much more factor that will not only help your search engine ranking but will affect whether people buy from you or not and that is the quality of the text used on your site, basically spelling grammar and typos on your site could adversely affect your site ranking.

Apart from the fact that one of the factors search engines consider when deciding how high or low to rank your is spelling. Survey had been conducted which seem to suggest that spelling mistakes cause quite a lot of people to abandon a website they were going to buy from. This fact was pointed out by a net entrepreneur, Charles Duncombe. According to Charles Duncombe, analysis of website figures shows a single spelling mistake can cut online sales in half.

If your website is one of the online companies that helps Internet sales in the UK rake in the £527 million per week ONS said the UK makes online, you want to pay a lot of attention to the quality of English used to present you product or services online.

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Facebook Business Pages to suffer an upgrade

March 1, 2011


Last month, Facebook announced quite a major design change on personal Facebook profiles it seems that a new one is to be launched for all business pages on March 10, 2011. The new business page can be upgraded if you want, however as with any new launch it is advisable to wait until it rolls out by itself, only 10 days left.

Here are the major changes one will see on his Facebook business page:

1. Profile pictures – the new design will only allow pictures with 180 x 540 pixels in dimension (the actual page allows up to 200 x 600 pixels)

2. Choose whatever category you want – when setting up a new business page you have to choose a category from a well-defined drop-down menu, well not anymore; with this update, businesses can edit their categories and subcategories for better relevance

3. Featured pages – with this new redesign one can reveal “featured likes” and “page owners” on the left side of his Facebook page; featured likes will show pages you have liked in the past

4. Most recently tagged photos – just exactly like personal profiles, from now on recently tagged pictures will be displayed horizontally on top of business profile page

5. “Like” as a normal user – with actual Facebook Pages, you as a brand owner could not “Like” a certain page or make a comment as your page; from now on, things are to change, thus adding more communication channels for your brand; this is one of the most beneficial changes Facebook is to make while you can definitely increase your brand’s exposure and build your awareness on the most popular social networking site ever

6. The box with little details about the business will be removed and the “Info” tab will feature all the necessarily information

7. Notifications – you will be able to add notifications regarding to whatever activity is on your page, like someone posting on your wall and so on; also, you will be able to build a list of “banned words” you want to block on your Facebook Page

As with the Facebook Personal profiles change, there will be business owners that like this update and others that were fancying the previous one more, however it seems that the new design will come with some great improvements, for both users and brands exposing their businesses online.

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Local Searches & Local Groups (Groupon) The New Internet Super Powers?

February 9, 2011

When Internet search was at its infancy, often when you search for say “web hosting” in Google UK or any other search engine for tat matter, you will often get more US businesses listed on the SERP pages, sometimes you even get more US websites than UK website. To reduce the number non-UK sites on your search result pages you would have to add the word “UK” as a prefer or post fix to your search. Thanks to improved technology such as geo IP address location and improvement in search engine algorithms you don’t need to add pre or post fixes t your search to get high quality relevant websites in your search engine searches.
Local Searchs

As a matter of fact, in recent time, introduction of Google Local meant that businesses local to you are listed above the regular organic search results, making websites and resources served on SERPS more relevant to you than itt has ever been. An example to illustrate this was done for this website buy searching the keyword “office plants” and “office plants London”. The search result for the second keyword demonstrate the emphasis currently placed on Google Local as the entire search result page was pulled from Google Local, the first regular organic search result was not visible till you browse page 2 of the SERPS.

This is part of the treads of shifting emphasis on the Internet from national and international focus to local community. Another good examples is the phenomenon of group buying is Groupon which is currently gaining buying clout by group of people who want to buy a particular item coming together to buy in bulk from a supplier thereby saving a lot of money.

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Your Facebook profile on a dating site or any other sites

February 6, 2011

Facebook Privacy & Data Issue

Facebook data and privacy issues
When your one time rival is seeking to work with you, you can be sure you have not just triumphed over your competition but by a very large margin. When MySpace started using Facebook login API to login users to MySpace, it was only a symbolic throwing in of the tower by MySpace. Though Facebook is the run away winner of the social networking battle, a lot of critics are not impressed with Facebook privacy nor how easy Facebook has made obtaining and using your personal data entrusted to them.
A group of social networking users are so disgruntled with Facebook privacy that they are starting a social networking site called diaspora to rival Facebook purely because of what they see as Facebook privacy laxes. Another group of people with axe to grind with Facebook has just setup a fake dating website with 250,000 profiles of Facebook user profiles pulled from Facebook without any problems or vetting, they call the site Face to Facebook . They have a completely different reason for creating their project, its now to highlight privacy issue like diaspora is doing, its more an experimental art project where they just use Facebook user profile as the source of the faces they need for their project. In total, they extracted 1 million Facebook user profiles and narrow the pictures that meed their needs down to 250,000.

The reason whey the creator of Face to Facebook (they also created a second site called Lovely Faces)created the site is not really clear. Trying to figure this out from reading a page on their site called theory could almost give you a nose bleed, excerpt from the page follows:

Facebook is an eternal, illusory party, under surveillance and recorded for all time. Its structure invites you to first replicate and then enhance your real social structures, replicating your experiences on your own personal “screen space”.

In this unending party, you meet and join old and new friends, acquaintances and relatives. As with most parties everything is private, or restricted to the invited guests, but has the potential to become public, if accidental shared. Here the guests’ activity and interests are also recorded through their posts in different formats and media (pictures, movies, trips, preferences, comments). It’s an induced immaterial labour with instant gratification. Guests produce content by indirectly answering the question “who am I?” and they get new friends and feedback in the process.

Whilst its almost impossible to make sense of Face to Facebook or the motive behind it, one thing that is clear is the fact that if you are one of the 500 Million people who are said to have a Facebook account, anyone, anywhere could pull you Facebook profle and do what they want with it, you can even find yourself on a dating site looking for a partner even though you are not looking for one.

You can comment on this article by using the commen facility on this page or you can discuss it with other webmasters are UK webmaster forum.

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Facebook unveils new profile look

December 7, 2010

facebook new profile design

Following the recent announcement for Facebook new email service, new improvements and redesign from Facebook guys have been unveiled lately for all those social networking folks to have a better experience when browsing this popular site. Changes have been made to introduction, friends, interests’ share and not only, we will highlight below some of the most important ones.

Introduction

The perfect ice-breaker subjects like educational background, work experience and where you are from can be seen on the profile’s quick overview. Another interesting change has been made to photos presented in the profile, now including a small raw of photos where you were recently tagged. The photos new feature perfectly illustrates the phrase « a picture is worth a thousand words ».

Highlight friends

Whether we are talking about best friends, work colleagues or family, now you have the option to feature the ones you consider the most important friends of yours. Playing with new friends, old friends, categorising them, featuring those of most importance – these have never been so easy before.

Interests and activities

The new profile comes with a slightly different way of sharing likes, interests, activities and hobbies. Share all your interests like religion, favourite tennis player, people you follow and more by using images, thus creating a more compelling profile when it comes to users visual experience. Tag ex co-workers, tag pictures of your sport team and many more.

Find friends easier

Searching by name is not enough ? Facebook guys added some extra-features when trying to find an old friend by featuring the possibility of searching by hometown, school and not only. This should be a great « extra » for those searching for past office colleagues or highschool best friends. Moreover, an « infinite scroll » feature has been added, thus making it more easier to browse all your uploaded photos.

Members willing to change their old profiles with the new improved ones can upgrade right away by visiting www.facebook.com/about/profile

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