charities

Case Study on How to Apply for Google Ad Grants and Google for Nonprofits

Posted by on Oct 4, 2015 in charities | 0 comments

Case Study on How to Apply for Google Ad Grants and Google for Nonprofits

This is a step by step guide [case study] created by Evgeniy Garkaviy and Temitope Odurinde for Bees For Development Trust. The main idea of this guide is to show how to sign up for Google Ad Grants correctly so your charity can get a £6,400 free grant from Google Nonprofit programme. Temi.uk website specializes in creating and managing Google Grants accounts for officially registered UK charities. To begin, we suggest carefully reading Google Grants help page and find out if your ogranisation can apply for the Google Nonprofits program. In the example below, you will see how to get your charity approved by the Google Grants team. We were working on BeesForDevelopment.org official registered charity. Here is how you can join the Google Nonprofit programme: 1. Go to this page https://www.google.co.uk/intl/en_uk/nonprofits/ and click “Join the programme” at the top right. 2. On the next page, you will see a list of premium Google products available in the Nonprofit program. Google Ad Grants: Free AdWords advertising to promote your website on Google through keyword targeting. YouTube for Nonprofits:Premium branding capabilities on YouTube channels, increased uploading capacity, and more. Google Earth Outreach Grants:Free licensing for Google Earth Pro and Maps API for Business. Google Apps for Nonprofits:Free version of Google Apps for Nonprofits In this article, we will discuss Google Ad Grants. So, click “Apply to Google for Nonprofits”   3. In the next step, you will have to provide some information about your charity organization: Nonprofit status. You must certify that: Your organisation is a registered charity in the United Kingdom. Your organisation does not discriminate on any unlawful basis in either hiring/employment practices or in the administration of process and services. Your organisation does not discriminate on the basis of sexual orientation or gender identity in hiring/employment practices. Your ogranisation may receive this donation under its own policy and applicable laws and regulations; this donation will not negatively impact Google’s current or future ability to do business with my organisation; and this donation will not be used to corruptly influence any government official to obtain or retain business or any importer advantage. Registration charity number Subsidiary number 4. On the next page, you will have to complete a Membership application and the following fields: Organisation name Street Address Post Town Postcode Organisation Phone number Organisation website Mission statement Contact information of the person who created this application 5. Click “Submit” application. It will take some time to review your application and, if your charity is eligible; you will get approved status. Once it is approved, you will see it as on the image below: 6. Click Sign Up button and you will see a list of Exclusive products for Nonprofits. Near Google Ad Grants, you will see a button called “Enroll”. Once you click it, you will be able to see Google Ad Grants restrictions for your campaign: A daily budget set to £210, which is equivalent to about £6,400 per month. A maximum cost-per-click (CPC) limit of £1.3. Only run keyword-targeted campaigns. Only appear on Google search result pages. Only run text ads. How to create Adwords account that would be suitable for a Nonprofit program   Important: Your Adwords account must be new because there must not be billing information. Before getting started with Adwords account creation, read the following: Do not enter billing information. In Step One, Adwords will ask you to do that but you have to skip it. Your currency must be in US dollars. Even if your charity is UK based as in our case study, your currency must be in US...

Read More

UK Charities That Bring Clean Drinking Water for Developing Countries

Posted by on Oct 4, 2015 in charities | 0 comments

UK Charities That Bring Clean Drinking Water for Developing Countries

Frank Water Charity www.frankwater.com   What sort of people do they help? From 2005, this charity provides the access to safe drinking water for more than 200,000 people across 128 communities worldwide. They work with the poorest and most vulnerable communities in India. How do they help the people? They implement water supply systems, conduct research with their partners to understand what Indian communities need help with clean drinking water. In addition, they advocate for the change based on their research. Their work consists of these 3 steps: Projects. They work with local NGO partners in both rural and urban settings to implement lasting solutions to water and sanitation issues while also providing education in good hygiene practices. They advocate for change to the Indian government so millions of the citizens across the country can have access to clean drinking water while being educated about the importance of good hygiene. Research and Development. They conduct intensive research and develop their effective projects as more sustainable as they go.   How can you support them? You can support them by visiting this page http://www.frankwater.com/fundraise/. The Busoga Trust www.busogatrust.co.uk   What sort of people do they help? This charity provides sustainable access to safe water in the communities in rural Uganda. This African country has a dry climate and the majority of water resources lack sanitation. More than 80% of Uganda citizens live in rural areas where safe water coverage is much lower. How do they help the people? This charity organisation begins with the source water installation. Their primary goal is to find such places for the water source where people will not come into contact with bacteria. As the previous charity, they work with these 3 elements: They work under construction of a safe water source. This can be done in different ways so we will not be talking much about this. The climate of the country is dry and it means that there are many different bacteria. Each community must be careful with that by avoiding open defecation. Since not everyone in Uganda has access to clean water, such simple steps as hand washing can help to ensure that the safe water is collected. How can you support them? There are 3 different ways to support them. You may send a text WASH15 £5 to 70070, click donate button on their site directly http://www.busogatrust.co.uk/donate/ or use a contact form for postal and transfer donations. They offer also: Individual fundraising Company giving Group fundraising Lifestyle giving   Water For Kids waterforkids.org.uk   What sort of people do they help? It is a small charity that provides access to safe water for communities in Uganda and Zambia. Also, you may find their projects in Kenya, Tanzania, Peru, The Gambia, India, Rwanda and Sierra Leone. The charity was founded in 1996 to help children in poor African countries access clean drinking water. How do they help the people? “Water for Kids aims for a holistic approach to the prevention of waterborne disease and, in terms of its ethos.” Their main goal is to involve local communities from the beginning and then, they help them with the installation of water source. They help with local labour and materials. Their mission is to protect the children’s health by providing access to safe drinking water, good sanitation and other public health related measures. How can you support them? You can make a donation using this form http://waterforkids.org.uk/pages/donation.htm. Also the charity has 8 corporate members who regularly make large sum donations.   Water For Africa www.waterforafrica.org.uk   What sort of people do they help? Water...

Read More

Internet Marketing For Non-Profits

Posted by on Jan 12, 2015 in charities | 0 comments

Internet Marketing For Non-Profits

If you are a fundraiser or work in the marketing section of a charity, you probably know the importance of digital marketing to your organisation. If your organisation can afford a dedicated fundraiser or marketing personnel, this means you work for a fairly large charity. Most of the charities in the UK are quite small, that means they cannot afford the luxury of an online marketing personnel. Not having a dedicated online marketing team, should however not stop a charity from taking advantage of digital marketing opportunities available to nonprofits. You could even find charitable search engine marketing consultant, who are willing to offer their search engine marketing expertise free of charge. Though non-profits have limited financial resource when compared with large corporations, however most charities command the respect and dedication of their supporters. The support and goodwill a charity gets from supporters can be harnessed to get an effective online marketing campaign going. This article introduces a number of digital marketing resources for charities, especially for smaller nonprofit organisation that do not have an in house digital marketing personnel or the resources to hire an agency to do their digital marketing. Pimp My Cause – Pro bono marketing for charities As mentioned in the intro to this article, one of the greatest asset charities have is their supporters and volunteers. These days volunteers are not restricted to people who come to your office to work. When it come to digital marketing, you volunteer can even come from the other side of the world. A website doing a fantastic job introducing causes to volunteers, especially in digital marketing is a website called Pim My Cause. Pimp My Cause is incredibly easy to use (and its free). If you are looking for a digital marketing consultant to work on your online campaign, simply register at Pim My Cause, post a wanted advert, state the skills you are looking for, sit back and wait for consultants willing to work for your charity pro bono to contact you. You can also browse profiles of marketing consultants offering their services for free on the site. Google Grants for Adwords It is very advantageous that Google is giving ad grants for nonprofits and charities. If you have a charity that meets Google Grants guidelines, then you can receive very good grants from Google. You may spend up to £6,400/month but every day must not be more than £210. Per pay click is £1.3 maximum [before 2013 it was lower – £0.64/click]. Google Adwords Grants are not only available to U.S. charities. You can review the full list of countries here. The following restrictions apply: A daily budget set to £210 USD, which is equivalent to about £6,400 per month A maximum cost-per-click (CPC) limit of £1.3 USD Only run keyword-targeted campaigns Only appear on Google search result pages Only run text ads How to apply? This process may take several weeks until the Google team can verify your charity number and your eligibility. It means that you must have a current and valid charity number as well as acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use. So if you have a valid charity, go to http://www.google.co.uk/grants/apply.html to apply and be verified by Google. Then, if everything is fine, you will be able to use Google Adwords grants. Why you should use paid advertisement for your nonprofit organization: Because Google is the most popular search engine. Because your ad will be shown in the top of search results to potential donors and supporters. Highly effective keywords and ads...

Read More

SEO & Social Media Marketing Tips for Fundraising

Posted by on Dec 1, 2014 in charities, SEO, Social Media | 0 comments

SEO & Social Media Marketing Tips for Fundraising

Whether you are setting up a fundraising page to raise money for your favourite cause, making a start as a professional fundraiser or just looking for tips to help you maximise fundraising opportunities using social media, you will find this article useful. It is a compilation of social media, SEO and general fundraising tips from professionals with extensive experience in their field. Sandra Swanson Evgeniy Garkaviy Jukka Myllyniemi Carleigh Sisson Harris Schachter Julia Campbell Brian Massey Erik Emanuelli Jeroen Beelen   Sandra Swanson, Fundraiser & Sustainability Consultant Share your wish list – consider ‘pinning’ your wish list to Pinterest or a similar site. Let people know if you will accept gently-used materials and where/how to donate them. For example, if your charity works with children in need – you could encourage people to donate food, handmade/store-bought toys, toiletries, gift certificates, blankets/quilts, backpacks, sports equipment, in-kind services (accounting, admin, etc). Perhaps make this festive! “The 12 Days of Giving – On the first day of giving what we really need is books that the children could read. On the second day of giving what you could give to us is a mechanic to help us fix the bus!” and so on… Entertaining, creative, specific. Recruit supporters – Rather than spending an overabundance of time designing a ‘shiny’ new campaign – make an appeal to your core supporters (current members, trustees, followers, donors, users, etc) to help you reach a specific fundraising goal. “Help us fund a new classroom in Bolivia! We need to raise 25k in the month of December! Please retweet! Please share!” Just by ‘asking’ people to share and retweet you increase the likelihood that it will happen by 60%. According to one study conducted by social media scientist, Dan Zarrella, the words “Please Help” get 130% more retweets and shares. This approach is best used for specific programme costs (versus general appeals). Give people a goal they can achieve — for a product/service they can see value in – then ask them to help you achieve it. EvgeniyGarkaviy, SEO Consultant I am quite surprise that some people, especially those coming from SEO background are yet to appreciate how powerful social media is today. As a matter of fact, if your deploy the potentials of the most popular social media sites such as Facebook, Twitter, Google+, Pinterest you will get more traffic than you will from search engines. Quick tips to get your social media pages bringing in the donations: Create a simple post on your social profile using hashtags #fundraising and #donation and the cause you are fundraising for. This will help you attract attention from people interested in the keywords you added to your post. Be proactive, just creating a post and sitting back is now enough, actively seek out people interested in your cause, let them know what your fundraising is all about. Always create a one very detailed blogpost about your fundraising and the cause you are fundraising for with lots of pictures then link to the detailed page from your social media posts. Ensure you make what you are fundraising for very clear to your potential donors right at the top of your blogpost. Jukka Myllyniemi, Online Fundraising Manager, PETA UK Even during Christmas, online fundraising is still all about the cause and the donor – not your organisation! Over the holidays, don’t just tell supporters how great your organisation is and what you’ve achieved this year. Instead, make the donor feel something and explain how he or she can change the life of the beneficiary this Christmas. Also, as this is the...

Read More

Review of Tools for Growing Your Charity – GrowYourCharityOnline.com

Posted by on Sep 30, 2014 in charities | 0 comments

Review of Tools for Growing Your Charity – GrowYourCharityOnline.com

As the beginning of 2013, Google and Media Trust launched a website called GrowYourCharityOnline.com that was designed especially for charities to track their analytics. Charities can get even more volunteers and donations using social media, video marketing, and other tools. GrowYourCharityOnline will help you with this with their FREE tools even if you are not computer guru. A Review The site offers a wide range of free tools that you can use:   1. Analytics It is powered by Google Analytics [everything the same] and can help you to see how many visitors your site has had, what are the most popular pages of your site, and what happened with the users once they visited your site. You can also add a special code to your donate button and see if your visitors donated or not. With analytics, you can see which online ads are working for your site and which ads must be improved or stopped. Also, you can review the performance of your social media campaign. If you are a charity, then you will have additional: Nothing   2. Cloud This tool will help you to gather all your documents online in one place. It means that you and all of your team can access them from any location using a laptop, tablet or mobile device. It is very useful when you must edit a file with someone else and do not want to send a new email once new edits were made. And, of course, it is free, too. If you are a charity, then you will have additional: Online collaboration Your cloud storage is 30GB across Gmail and Google Drive 24/7 support from Google team Free version of Google Apps for Nonprofits   3. Socials This tool offers Google+ social network for your online communities. There is no something special that Google and Media Trust offerfor charities in social area.   4. Video There is the YouTube Non-Profit program that looks nice. Here is what they are offering: Once you have a video, you can place a “donate button” right next to the video so people can donate immediately without leaving the video channel and wasting time by finding your site. You can connect with other volunteers, charities and nonprofits, which means they can watch and share your video. You can add a logo and brand to your channel for free.   5. Ad Grants As you probably know, Google is offering a $10,000/month grant for nonprofits. This means that: You can spend to $329/day. Your maximum per pay click could be $2. You can run only keyword targeted campaigns Campaigns eligible only on Google Search And only text...

Read More