New gTLD Domain Name Extension – Now Cash & Carry Affair

New gTLD Domain Name Extension – Now Cash & Carry

If you have always dream of having your own gTLD, a dream that was virtually impossible before, your prayers have been answered because it is now possible to have your own gTLD, so technically, I cam have my very own .temi domain extension name space. This landmark in domain name gTLD naming is made possible by the The Internet Corporation for Assigned Names and Numbers (Icann), members of ICANN voted to allow this free for all in gTLD creation.

From next year, provided you have £114,000 to bung ICANN, have technical capacity to run your own TLD including policy to protect trademark and copyright owners interest, you could be allowed to run your own gTLD. The new deregulation by ICANN is sure to increase the number of existing gTLD domain name extension far beyond the 22 that currently exist. One should spare though for the owner of .xxx gTLD domain name who campaign and spent tons of money to have the domain extension approved by ICAANN, they could have waited till next year and get it on the cheap.

Before you start raiding your piggy bank in the hope that you will fnd £114,000 to start your own gTLD you should consider the cost of putting a proposal together or ICANN, setting up the infrastructure, having an abuse department that run 24-7 , 365 days a year and you will realise that ICANN fee is probably the lower of the cost you need to think of if you want to run your own gTLD.

You can discuss domain name registration issues at the doman name registration forum or Webmaster Serve.

Google +1 helping you share sites of interest with friends

Google +1 helping you share sites of interest with friends

Former Google CEO Erick Smith said his only regret when he was running Google was not seeing the popularity and power of the Facebook Like button which is said to be responsible for over 30 billion of materials shared amongst Facebook users. You don’t need a crystal ball to see Google and other trying to catch up on this popular way of sharing pages online, Google’s answer is their new +1 service.

There is no significant difference between +1 from Google, Like from Facebook or InShare from LinkedIn. Google is a bit late into this share button fad but it is expected to gain a significant foothold very quickly giving its size and popularity. Google will be integrating +1 into search results so that users searching on its web properties can share a document with their friends, family or colleagues. It is very early days for Google +1 , many of the button creator and vendor of scripts and software are yet to start integrating +1 into their software, even Google is yet to deploy it worldwide, if you want to embed the +1 button into you site you have to do it manually. You can find detail instruction at Goolge +1 button pages: http://www.google.com/webmasters/+1/button/

As you will expect, +1 works with other Google services. If you want to see people who have left +1 share for your or your web page you need to have a Google profile, if you are not sure what Google profile is, have a look at the Temi’s Google profile here. You will be able to manage and delete every aspect of +1 from your Google profile though at the time of writing this post that feature has not been enabled in Google Profile pages.

If you need help with getting going with your Google +1 button, you can find more information or just post about it at UK webmaster forum and other webmasters will be happy to help you out.

The SEO guide for Businesses in Low Search Market

The SEO guide for Businesses in Low Search Market

Local business Internet marketing is changing every day. As competition grows and offline businesses become more and more “SEO savvy” the chances of an up and coming businesses to do well in the SERPs diminishes as the time and money put into the Internet marketing campaigns of existing businesses in the area puts them substantially ahead of the curve.

And though this is very true in many areas of the country -particular for large metropolitan areas like Detroit, Chicago, New York, etc. – the low populated areas of the nation are still largely available for SERPs take over.

The only problem is that these areas have virtually no keyword measuring capabilities. A phrase like “Detroit Roofing” is measurable using keyword tools like the one that Google provides for free, but if the local business you are providing SEO services for resides in a low populated area, then tools like this are virtually useless for preparing an Internet marketing campaign. So what do you do?

Using Pay Per Click

There are many different roads you can take when you are planning a SEO campaign for a local business – some better than others. However there is one dominant strategy that has proven results. This strategy involves not making one website, but 5-15 websites depending on the extent of the businesses reach city wise. But before you start creating websites you have to know what your targeted keywords are. So how do you figure out exactly what it is that you want to be optimizing for in these low populated search markets? The answer is Google AdWords. Before you start creating more websites (which we will talk about later in this article) you want to use PPC with their (usually existing) brand-able web site – meaning that the domain name is usually owned by them or if it isn’t then you will probably be setting it up for them. This site will act as guinea pig A.

Using PPC for this website will help you gather all the keyword information necessary. Over a period of a couple months, you should be able to tell which keywords would be the best money makers for that business. And with that knowledge it’s time to start creating some websites that will be available for rent.

The Unstoppable Funnel

Once you know what keywords you want to rank for, it is time to start looking at purchasing some domain names which are made up of city/service or city/product keywords. The good thing about providing service for a company that is located in these kinds of areas is that the domain names are still widely available where as in large metropolitan areas you might have to pay as much as $3,000.00 to purchase a very good domain name. After you pick all of the domain names that you feel would deeply benefit the business, build out the websites using the triangle theory.

Side Note: The triangle theory comes from a Google research project back in 2005. It showed that users first look at the left side of a website in the shape of a triangle. This is where you should try to put your phone number, any free estimate forms, and your logo.

Your link building should be very minimal. Since you are in an area where the competition for the keywords should be very low, you should be able rank very easily for the targeted keyword phrase with 10-15 high quality links. This is because Google puts a lot of weight on the exact match domain names, and having one will give you a great chance in ranking for those desired keywords.

After your websites are up and running and ranking in the top of the SERPs for 5-10 different exact match keywords (not to mention anything else that you may be ranking for) it is time to rent out the sites – and the best part is that you already have a potential client!