Google Commerce Search – helping your customer finding what they are looking for

Haven optimised your website, spend a lot of time building quality back links to get you organic search engine ranking to the top, you perhaps also use PPC to drive targeted traffic and may even use affiliate programme to get even more customers, now the customers are all on your ecommerce site, how do you ensure they find what they are looking for quickly so that you do not lose them? A good easy to navigate site will help with some of the problem, a search feature will be welcomed by your users but how about a very powerful search feature from the company recognised as the Search Engine; Google. That is exactly what Google has just launched; it’s called Commerce Search.

Google Commerce Search unlike most of Google’s products is not free, that is because it was not designed for small companies, its and enterprise tool for the larger ecommerce websites. The ultimate goal of Google commerce search it to reduce bounce rates, here are some of the ways Google says Commerce Search will help online retail ecommerce sites:
· Enable visitors to find the right products faster
· Filter results by category, price, brand or other attributes
· Provide user-friendly spelling options and synonyms
· Increase website conversions and sales
· Boost or promote chosen products within search results
· Deploy search solution in days, and scale effortlessly
· Customize, track, and optimise performance
One company that is already using Google Commerce search is the USA arm of the legendary German sandals company Birkenstock, he was quoted on Google Commerce Search site as saying “With Google Commerce Search, customers more easily find the specific products they’re looking for, and we’ve seen dramatic conversion improvement since implementation.

This tool will probably not be ideal for most of the audience of this blog but if you run an online retail website with vast inventory, implementing Google Commerce Search may help you convert more customers.

Fatal mistakes in web design

The internet is full of sites of various niches – personal, business, company, entertainment, information, medical and many more. You may have often wondered as to why only some of the websites amongst the many thousands of websites in the internet space thrive, while others struggle to stay afloat.

Some of the common reasons are mentioned as under:
a) Type of Fonts and their size
People commit a common mistake of maintaining one font size for a long time without realizing that not everybody in the world possesses equal eye sight. It is necessary to keep changing the font size such that your site is legible and easy to read.
b) Lengthy Paragraphs
Human nature is such that people do not wish to read long paragraphs at one go. It is thus necessary to split content into smaller paragraphs with proper headings and sub headings so that people are encouraged to read the content on the site and they can get the information they are seeking without problems.
c) Less General Topics
It is also necessary to crowd the site with less general topics and not make people to scroll through a lot of content and many pages to find what they want. Using easy to navigate menus will help people much better.
The above three tips should help you in designing a better web site.

Dealing with unlawful file sharing UK and EU approach

File sharing that’s what people call it. Is that an excuse for illegal downloads? Sharing of copyright Software, Music tracks, Movies etc., has created a threat to the creative industry.

Lord Mandelson, confirms account suspension of the internet users who are accused of illegal file sharing. The account will be suspended only after two initial warnings and also an appeal process would be filed against the accused under the “Digital Economy Bill”. The creative sector has faced challenges to protect the formats earlier, but today’s threat from online infringement scales up higher.

Under this proposal, the ISPs would be instructed by a reserve power for initiating technical measures against persons accused for illegal file sharing. Measures such as slowing down the internet speed can be used instead of account suspension.

Followed by this review, David Lammy, intellectual property minister states that its not an excuse for illegal file downloads, but to do things with legally published content like remix, hip-hop’s etc., Also it is a system to identify consumers reaction as we continuously believe in technology on our day-to-day lives.

BT has also posted its opinion on this proposal of disconnection, that they are disappointed of the costs that falls to ISPs. This in turn will increase the broadband prices. But its happy that the government supports the regimes to warn, educate and prosecutions of rights held by individuals and current business models as a mandatory element before an action taken against any consumer.

The company said that they wish to know if any form of a legal hearing would be sent to the accused consumers before the suppliers can take any action against them.   Source:www.broadbandsuppliers.co.uk ( Uk Leading Comparison Site)

New EU law expected to be passed soon offers some hope to Internet users all over Europe accused of file-sharing. The new law is meant to give them some protection from the law in their country that allows them to be cut off by their services provider. The Telecoms Reform Package is expected to be passed before the end of November. It is said that the package will entitle users in all 27 EU states to be put through a “fair and impartial procedure” before being disconnected.

EU countries have different approaches to how to deal with this issue, some members of the European Parliament felt nobody should lose their connection until after they had been prosecuted in a court for illegally downloading content while in UK, no such procedure is necessary before an file-sharer is cut off.

Dedicated Server Hosting

Those who do not want other sites to be hosted on the same hosting server as theirs prefer to go for dedicated servers. They find this kind of arrangement very flexible as they can choose the type of hardware and other software applications of their choice.
All of us are aware that in this day of the internet, every business needs a website to promote their business and that in turn needs a hosting service provider. When the business is fledgling and just growing, there is no need for a dedicated hosting server and you can do with shared hosting. However, as the business grows larger, it is necessary to go for dedicated hosting since your website is likely to receive high traffic, the support for which may not be correctly provided by shared hosting servers.
These dedicated servers are equally well ensconced in data centers and also enjoy uninterrupted power usage, redundant bandwidth and adequate disk space. These servers are ideal for websites that need special features and add on.
Other benefits that you can get from dedicated servers are the flexibility of installing your own software and not worry about the bandwidth consumption or even content management of any other websites. You are the sole occupant of the server and have total freedom to do anything related to your business.
Despite all these benefits, dedicated host servers are not very expensive and you can get cheap dedicated servers with a little bit of looking around.

Broadband connections worse than dial up?

Some Broadband connections worse than dial up?

Welcome! to the world of broadband. Are you still upset with your internet speed? You have a broadband service, and subscribed for a premium plan, but still your browser says “its looking for web pages”. Never mind, www.broadbandsuppliers.co.uk presents you the ultimate solution for all your broadband issues. The list of broadband suppliers in your place, feasibility, bandwidth calculator, comparison, Internet providers, reviews, directory, technical updates, queries, News, broadband guides and articles, broadband suppliers blog, latest technology, and much more.

Broadband is a method in which the data is transferred in a much wider bandwidth to attain greater download speed. There are few conditions or technical details that has to be concentrated on, to attain maximum speed in a network. This can be classified into two categories:

1. Factors affecting network speed within your house/office premises.
2. Factors affecting network speed beyond your house/office premises.

This website updates you with the broadband developments and identify the suitable service for your home or home office within your location. You can choose from the list of services, offers, deals, bundles available in your area and also compare them by the type and speed. Additional information like basic setup of a broadband, broadband reviews, networking devices, latest technologies used in broadband services, VOIP services, home networking, software compatibility, satellite TV, broadband gaming, internet security, UK broadband news, Internet calling, are also updated on a timely fashion. Also all the aspects related to a choice, purchase and other technical complications involved in setting up a broadband connection or a VOIP service are discussed by technical geeks through forums, chat and discussion boards.

The broadband suppliers blog posts the recent plan changes, technical advancements, expansion of services, pertaining to specific ISP’s. Here are some popular broadband reviews available in the site:

1. AOL broadband review
2. Virgin broadband review
3. Talk Talk broadband review
4. BT total broadband review
5. BE broadband review
6. O2 broadband review
7. Sky broadband review
8. Plusnet broadband review
9. Orange broadband review
10. Eclipse broadband review

« Previous Page